Silke Roth

Freelance Journalist & Copywriter / Fashion / Beauty / Trends / Travel / Design / Outdoor

Hamburg, Hamburg, Germany

About

I'm a freelance journalist and writer from Hamburg, Germany. Influenced by fashion journalism, I have been writing about beautiful things, exciting people, fascinating places, and trends for 15 years. Why do I still love my job? Because I can be a storyteller, pearl diver, frequent traveler, truffle pig and secret agent all in one. But also, so much more. As well as writing stories for print publications, online magazines and corporate publishing, I help brands find their tone of voice, correct and edit advertising copy, create copy and linguistic content for e-commerce. I teach aspiring journalists, and I'm always open for new challenges.

Experience

  • Freie Journalistin at Freelance
    Sep 2013 - Present · 12 yrs 10 mos

    Writing for established German print magazines and online media like Stern, stern.de, FAZ, SALON, GALA, GALA Luxury, GALA Style, GALA Men, Brigitte, Favorit, Couch, Emotion, Merian, Robb Report Germany, Harper's Bazaar, harpersbazaar.de, Grazia, Flair, Petra, MAX, VILLA, VIEW, JWD., Marie Claire, Unger Magazin.

  • Copywriter at Freelance
    Sep 2015 - Present · 10 yrs 10 mos

    Writing for corporate publishings, beauty, fashion, design & lifestyle clients like Breuninger, DOVE, Closed, Windsor, Marc O’Polo, FC Bayern, Fjällräven, Esprit, Deichmann, Seidensticker, stilwerk & many more

  • Freelance Copywriter at Closed GmbH
    Aug 2023 - Dec 2024 · 1 yr 5 mos

    Creating fashion focused copy, product texts, proofreading & content for marketing & e-commerce

  • Textchefin at Mediengruppe Klambt
    Aug 2021 - Apr 2022 · 9 mos

  • Dozentin at Hochschule Macromedia | Macromedia University of Applied Sciences
    Oct 2020 - Mar 2022 · 1 yr 6 mos

    Teaching in the subjects of fashion journalism and digital media