Berlin, Berlin, Germany
Broad experience in consumer goods & media/entertainment industry. Extensive experience across strategic brand management, sales and marketing mix. Worked across a range of product industries and major brands including premium beverages, premium consumer electronics, national TV-Channel, premium household goods. Extensive international experience within European and American companies.
Specialist consultancy for the beverage industry providing brand and sales strategies for established brands and new product development from the categories spirits, soft-drinks, sparkling wine, beer, wine. Deep market knowledge of the German market. Providing route to market strategies for international brands. Initiating and analyzing market research B-2-C and B-2-B. Development of marketing and sales concepts and campaigns for ontrade and offtrade channel.
Managing a product range of 12 premium spirit brands of which 5 are leading brands or second leading brands in its segment: ABSOLUT Vodka, Jim Beam, Malteserkreuz Aquavit, Aalborg Jubilaeumsakvavit, Tullamore Dew, Famous Grouse, Highland Park, José Cuervo Tequilla, Plymouth Gin, Heering Cherry Liqueur et al. Marketing and sales strategy for the German market ontrade and offtrade. ATL and BTL brand communication. Steering a team of 8. Reporting to intl. brand owner in Sweden, UK, U.S.A, Ireland and Denmark.
Development of new brand “Pro Sieben Home Entertainment” for DVD and Video portfolio as part of ProSieben’s licensing division. Sales and Marketing responsibility for international co-productions (TV-Movies and TV-Series) on ancillary markets.