Greater Aarhus Area
Velkommen til 🥳 Du har klikket dig ind på en kommunikationsekspert med en forkærlighed for innovation, komplekse budskaber og digital kommunikation - ikke mindst her på LinkedIn. Det er også indenfor det felt, jeg arbejder. Ofte i smukt parløb med videnstunge organisationer og startups, der ønsker at positionere sig klart og kreativt overfor deres stakeholders - uden at forsimple eller miste fagligheden. Min hverdag er delt i to: 🧡 50 % foregår hos BETA.HEALTH - en national innovationsaccelerator for klinikere finansieret af Novo Nordisk Fonden. Her arbejder jeg med strategisk kommunikation, branding og fortællinger, der skal få sundhedsinnovation til at leve – både politisk, organisatorisk og i offentligheden. Mit ansvar er: 🔸 Strategisk kommunikation og public affairs på tværs af forskere, fonde, beslutningstagere og virksomheder. 🔸 Positionering via events og formater, der bygger bro mellem forskning, innovation og samfund fx Folkemøde og Tech BBQ. 🔸 Thought leadership og ambassadørskab både via medarbejdere, kunder og C-level her på LinkedIn. Kort sagt: Jeg hjælper med at gøre kompleks viden relevant, forståelig og værdifuld for dem, der skal handle på den. 🚀 50 %: Selvstændig i min egen virksomhed: Positioning People. Her hjælper jeg videnstunge virksomheder og startups med at positionere sig gennem; 🔺Strategisk kommunikation: Synlighedsskabende content og kampagner. 🔺Events som strategisk greb: Sparring på konceptudvikling, planlægning, markedsføring og moderation af talks og konferencer. 🔺 Ambassadørskab og synlighed (særligt på LinkedIn): LinkedInstrategi, coaching og ambassadørskabsprogrammer i virksomheder. 📩 Hvis du vil tale om positionering, strategisk kommunikation eller samarbejde, er du meget velkommen til at række ud her på LinkedIn. Jeg er altid klar på en snak – gerne over en kop kaffe - virtuel eller in person ☕️ Call me: 60221944
At BETA.HEALTH, I work with strategic communication, branding and storytelling to bring health innovation to life – politically, organisationally and in the public sphere. My role sits at the intersection of public affairs, strategic communication and employer branding, with a strong focus on making complex, research-based innovation understandable and actionable for decision-makers. My work includes: ▪︎ Positioning knowledge-intensive cases and startups towards policymakers, funders, partners and the broader ecosystem via campaigns and storytelling. ▪︎ Developing and executing a LinkedIn strategy spanning employees, management, C-level and external stakeholders. ▪︎ Employee advocacy and LinkedIn training, rolling out capability-building across the entire organisation ▪︎ Conceptualising and leading major events, including BETA.HEALTH’s presence at Folkemødet and TechBBQ In short, I help turn complex knowledge into clear positioning, credible narratives and strategic communication – so innovation doesn’t just exist, but actually moves people to act.
I founded my company: Trier Consulting - Positioning People on the basis of a clear belief: Strong brands and organisations are created through people - the relationships they build and their ability to position themselves. If the people in the company know how to position themselves - the brand and organisation follows. I work primarily with knowledge-intensive companies and startups, helping them turn complex expertise into clear positioning through strategic narratives and communication, events and ambassador-driven visibility. My work includes: 🔺 Strategic communication & positioning Developing communication strategies, content and campaigns that create visibility and relevance for knowledge-heavy organisations. 🔺 Events as a strategic tool Concept development, planning, promotion and moderation of events and talks that connect research, innovation, decision-makers and society. 🔺 Ambassador programmes & LinkedIn visibility Designing LinkedIn strategies across employees, leadership and customers – including employee advocacy programmes and LinkedIn training to activate people as credible ambassadors. In short: I help knowledge-driven organisations position themselves by activating the people behind the brand – because trust, visibility and impact are built through humans, not logos
Part of Friluftscenter Slettens’s first professional board, focusing on operational optimization and brand positioning, marketing and business strategy Key achievements: - Developed and implemented a digital strategy across platforms, aligning communication with organizational goals and employee competencies. - Designed and launched new business and marketing initiatives to strengthen Sletten’s market position and improve bottom-line performance. - Activated and coordinated FDF volunteers as content creators and brand ambassadors, expanding reach and authenticity across channels.
Built the department from one to six employees. Responsible for people, KPIs, strategy, and budget within PR, branding, and marketing. In practice, my team and I had lead on everything from content production cross platforms and campaigns to employer branding, PR, events and fairs. I also frequently act as host and moderator at confrences and events – all in English. Key achievements: ・Led a full-scale rebranding process in close collaboration with executive management, internal and external stakeholders, and the agencies Pravda and Publicis. ・Lead on high-profile strategic initiatives such as participation at Folkemødet, a university-wide branding effort focused on innovation, and the MatchPoints conference. ・Developed top-performing recruitment campaigns highlighted by Carat at their 2023 annual trend seminar.
Led a team of three employees and one student assistant, responsible for PR, marketing, partnerships, and business development. Key achievements: - Drove a 15% increase in both visitor numbers and revenue within one year. - Developed and launched high-impact event concepts, including Easter Egg Day with Summerbird and World Tapas Day, attracting 4,000 guests. - Diversified revenue streams by introducing corporate events and weddings, strengthening overall profitability. - Built and maintained a successful influencer strategy with monthly collaborations and events that boosted sales performance.