Dubai, United Arab Emirates
With 3 decades of experience in the sports and wellness industry, I have built my career around developing high-performance sports businesses, creating strong ecosystems and driving sustainable growth. As Chief Operating Officer at Spadrec Investment, I oversee the strategy, operations and performance of a growing portfolio across padel, tennis, wellness, F&B, retail and sports-related ventures. My focus is on building scalable platforms, strengthening our brands, improving P&L performance and creating long-term value across the group. A key part of my role is turning vision into execution. This includes leading operational strategy, developing new business opportunities, supporting investment decisions, building strategic partnerships and ensuring that each venture is positioned for growth and market leadership. At Spadrec, we are building more than individual businesses. We are creating an integrated sports and wellness ecosystem where facilities, academies, retail, hospitality, technology and community all work together to deliver a stronger customer experience and a more sustainable business model. I strongly believe that the future of sport lies in well-managed ecosystems, strong brands and partnerships that bring real value to players, members, investors and communities. My leadership style is hands-on, commercially driven and team-focused. I work closely with our teams and partners to keep improving every day, while staying focused on execution, performance and long-term impact.
SPADREC is one of the subsidiaries of Abdulla Al Arif Investment Holding,initiated in 2021 to represent the AAAH group's vision of expansion in the Sports and wellness Industry. As the Chief Operating Officer at SPADREC, I lead operational strategy and execution to drive growth and innovation in the dynamic world of sports, health and wellness investments. Our portfolio consists of - PractiCal : F&B meal plan company - WPA: Padel clubs in 🇦🇪, 🇧🇭, 🏴 and 🏴 - The PadelStore : retail - SportsLab : retail design and production - Mouratoglou x WPA : strategic tennis and padel JV Visit www.spadrec.com
As the Director of Zayed Sports Academy, I was instrumental in shaping the long-term strategy, development, performance, and market perception of the academy. My role encompassed a wide range of sports disciplines, including football, tennis, padel, ice skating, cycling, and more. Key responsibilities included: Strategic Leadership: Developed and executed long-term strategies to enhance the academy's growth and success. Program Development: Spearheaded the creation and expansion of diverse sports programs, ensuring high standards of coaching and training. Performance Management: Oversaw the performance metrics and continuous improvement of all sports disciplines within the academy. Market Perception: Enhanced the market presence and reputation of Zayed Sports Academy through innovative marketing and community engagement. Zayed Sports City, located in the heart of Abu Dhabi, is the premier destination for sports and entertainment in the UAE. Under my leadership, we also expanded our reach to ACTIVE Al Maryah Island and ACTIVE in Masdar City. For more information, please visit www.zsc.ae and www.zayedsportsacademy.ae.
As the co-owner of The Room Abu Dhabi, I had the privilege of co-creating a unique fitness and lifestyle concept that made an instant impact. Our mission was to provide a holistic approach to health and fitness, combining state-of-the-art facilities, expert guidance, and a vibrant community. After a successful first couple of years and building a strong foundation, I exited the business and sold my shares to my business partner. It was a rewarding journey that set the stage for my continued involvement in sports, wellness, and entrepreneurship in the UAE and beyond.
As the founder of Professional Sports Services (PSS), I pioneered a sports management company dedicated to excellence in tennis, swimming, personal training, and summer camps. PSS was born from my passion for sports and commitment to fostering athletic talent and promoting healthy lifestyles. Key highlights of my journey with PSS include: Founding Vision: Established PSS with a mission to provide top-tier sports management services, focusing on tennis while also offering comprehensive programs in swimming, personal training, and summer camps. Tennis Excellence: Developed and managed elite tennis programs, nurturing talent from grassroots to competitive levels, and organizing professional coaching sessions, tournaments, and clinics. Diverse Offerings: Expanded services to include specialized swimming lessons, personalized training regimens, and engaging summer camps designed to enhance skills and promote overall well-being. Operational Leadership: Directed all aspects of the company’s operations, from program development and staff management to client relations and business strategy. Community Engagement: Built strong relationships with athletes, families, and local communities, creating a supportive and dynamic environment for sports enthusiasts of all ages. PSS exemplifies my dedication to sports management and my ability to lead and innovate in a competitive industry. My experience here has honed my skills in business development, team leadership, and strategic planning, which I continue to leverage in my professional pursuits.
As the Head Tennis Coach at Hilton Abu Dhabi, I led the tennis program with a commitment to excellence, innovation, and player development. My role encompassed coaching, program management, and fostering a vibrant tennis community within the prestigious Hilton brand.