Greater Delhi Area
A performance-focused Sales Operations specialist with deep experience across revenue operations, CRM administration, demand generation, pipeline forecasting, and workflow automation. Demonstrated ability to refine sales funnels, accelerate onboarding through structured workflows, and construct insight-rich reporting frameworks that lift conversion metrics, pipeline transparency, and top-line revenue. Dedicated to empowering high-output sales organisations through operational rigour, repeatable processes, and deliberate execution in high-velocity SaaS settings. Operates across EMEA, North America, and APAC.
Owned end-to-end email deliverability for outbound programs, managing domains through warm‑up, health monitoring, and authentication (SPF, DKIM, DMARC) to ensure consistent inbox placement and high sender reputation. Designed and operated a domain rotation strategy to prevent blacklisting, with active monitoring of reply rates, positive reply rates, and spam risk triggers; initiated remediation actions whenever deliverability signals declined. Managed caller ID reputation across outbound diallers by implementing number rotation and monitoring answer/connect rates; identified and resolved spam flagging issues, sharing regular trend reports with leadership. Administered the full sales tech stack, including HubSpot CRM, Apollo.io, Lusha, Instantly, supported lead generation and enrichment efforts that supplied a steady flow of qualified leads to the SDR team. Designed and maintained tiered quarterly incentive compensation models with cliff and acceleration, aligning rep payouts with business outcomes Built and managed incentive trackers in HubSpot, reconciled monthly and quarterly payouts with Finance, and delivered transparent compensation dashboards that minimized disputes and enhanced trust. Produced weekly and monthly performance reports covering activity, pipeline, and outcome metrics; delivered structured insights and recommendations that helped GTM leadership identify trends. Led CRM governance initiatives to improve data quality, including automating a deduplication workflow in HubSpot that cleaned company records and strengthened lead routing accuracy. Played a key role in month‑end close by reconciling contracts, resolving deal data discrepancies, and ensuring accurate revenue recognition in partnership with Finance and RevOps. Collaborated across Finance, RevOps, and SDR leadership to evaluate incentive plan effectiveness, using revenue and cost metrics to recalibrate quotas and maintain team performance and morale.