Greater Calgary Metropolitan Area
Experienced communications professional with 6+ years of expertise in managing and coordinating the implementation of brand strategies and public relations initiatives. Holder of a Bachelor of Communications, major in Public Relations, minor in Business from Mount Royal University, I am recognized for the ability to produce high-quality work and use strategic storytelling to increase brand awareness, ROI, and community engagement. Outside of the office, I love to indulge in creative passions such as playing acoustic guitar, creative journalling, scrapbooking, exercising and spending time outdoors.
- Self-employed as the sole proprietor, managing all strategic and creative direction for social media, website, and other marketing initiatives tailored to each client’s brand. - Collaborate with clients to coach them on their marketing strategy, identify gaps & revise to meet business goals. - Work closely with each client to determine organizational goals and objectives, conduct industry-based research, and formulate strategic social media plans aimed at achieving success. - Reach diverse audiences specific to each client’s needs by creating, sharing and cross-channelling engaging visual and written content and executing successful client outreach strategies. - Obtain and deliver reporting analytics to client groups to evaluate overall strategy and content performance. - Increase client social media presence and following on various social media channels. - Write, manage and deliver creative email marketing campaigns to engage client audiences and leverage consumer participation on specific call to actions.
- Provide proactive communications across various channels, while maintaining efficient adherence to Calgary Foundation’s organizational brand. - Prioritize communications work rooted in reconciliation and racial equity through successful strategic communications, events and partnerships. - Collaborate with colleagues to strategize marketing initiatives to strengthen and build Calgary Foundation’s brand. - Manage, coordinate, and evaluate all Calgary Foundation events including internal, external and online events, ensuring seamless execution. - Research and implement new ways to attract and engage community members such as working with diverse stakeholder groups to find partnerships and sponsorships that are aligned with organizational values. - Create engaging content that is tailored for various applications, including email marketing, blog posts, and social media channels. - Provide strategic social media direction and guidance on various company initiatives. Responsible for managing the social media scheduler, producing engaging and effective content, keeping up with social trends, and using media marketing tools.
- Responsible for strengthening the development, implementation, and quality of communications initiatives that helped build awareness and understanding for diverse clients. - Developed and evaluated effective email marketing campaigns. - Planned, executed and directed the development of social media strategy and content - Wrote and delivered effective news releases on behalf of clients to successfully gain media coverage on timely campaigns. - Conducted industry and community research on potential clients to help generate leads through pitches. - Planned and successfully executed several engaging client-facing events. - Established and maintained relationships with various consumer, community and client groups. - Prepared, wrote and edited well-written copy and published to client websites.