Muscat, Masqaţ, Oman
50% copywriter, 50% graphic designer. 17 years of running medium-sized creative departments. Relevant experience on four continents. A couple of awards of consequence. One identity for a national airline. Zero interest in form unless it follows content.
A consultancy contract with a global online acquisition company with the key task of restructuring and restarting the in-house creative department. Other responsibilities included generation and creative optimisation of digital content for the financial sector, UX/UI/KYC development and daily supervision of department operations.
• 2017: first locally developed and produced video content for Nivea in Bulgaria; • 2016: first locally developed and produced digital campaign for Mondelez; • 2013-2018: 50+ TV commercials produced (2008-2012: two commercials produced); • 2013-2018: 10 digital campaigns per year (2008-2012: less than one on average); • 2013: major agency restructuring and specialiation shift from BTL to TTL/digital.
MILESTONES • 2013: secured FCB affiliation in line with strategy drafted upon joining Archer Ideas; • 2012: initiated shift in agency focus from event marketing to mainline/digital advertising; • 2011: joined Archer Ideas following the latter's acquisition of Tadadadam, an agency I had launched in 2010. (Prior to the acquisition, Tadadadam beat Archer to three major business wins in as many months.)
MILESTONES • 2011: sold company to Archer Ideas, an influential local independent agency; • 2011: won Bronze in Print category at Bulgaria's premiere award show (below); • 2010-2011: spearheaded concerted six-month pitch effort resulting in eight business wins (telecommunications, finance, automotive, healthcare); • 2010: agency launched in partnership with leading local media company.