Delhi, India
Lawyer turned marketer with a knack for improving follower count, website traffic, lead conversions, and brand awareness through SEO & multi-channel content distribution along with strategic marketing initiatives. Currently building some interesting things alongside the wonderful team at Pulpkey. Proficient: Marketing Strategy, SaaS, Branding, Content, Business Development, SEO and AI Tools
- Support the team across growth, strategy and operations. - Drive business development by identifying & pursuing new client opportunities, partnerships, and collaborations. - Lead the growth of new service lines such as Digital Amplification, Talent Management and Linkedin Partnerships. - Contribute to the design and rollout of new service offerings currently in development. - Balance daily operations with long-term growth initiatives to bolster market presence. - Staying updated on everything going around in the creator economy.
- Secured partnerships with brands and agencies, including key accounts like The Brooklyn Creamery, Zupee, Jindal Stainless and Plantaway. - Led outreach efforts to grow network and build strategic collaborations with influencers, brands, and agencies. - Worked with cross-functional teams to assist in campaign execution.
- Achieved 200% increase in daily website clicks and 213% rise in monthly signups by creating high-quality, SEO-optimized blogs, landing pages, and marketing collaterals. - Implemented multi-channel content creation on platforms like Youtube, Linkedin, Facebook and Instagram. - Strategised and executed all marketing department tasks: Influencer Partnership and Social Media Management, Screening and Interview of new recruits, Email Marketing, Drafting Client Proposal, Job Posting, Community Engagement, Cold Backlink Outreach, Email Newsletter, Web Content Management and Market Research. - Conducted audits and optimizations of underperforming blogs and web pages, leading to improvements in KPIs such as clicks, ranking, and ctr.
- Maintained a content calendar, scheduled and published 15+ SEO optimized blog articles garnering 4000+ views. - Published 12+ product pages and 5 landing pages for two websites, resulting in significant improvement of KPIs. - Generated and curated content for new web pages, newsletters, email campaigns, including SEO of websites. - Tracked and analyzed website performance along with keyword research to keep the web content optimised. - Published posts and managed official social media accounts on LinkedIn, Facebook, and Twitter platforms. - Executed research and integration of AI tools for workflow optimization including Bard, HarpaAI and ChatGPT. - Designed posters, infographics, banners and short videos using Canva for marketing campaigns.
- Developed & executed social media strategies for Instagram & Facebook to increase followers and improve lead generation. - Interacted with clients to gather product feedback. - Conceptualised & created website landing page content to optimise conversions & boost organic visibility. - Analysed social media & website performance metrics to generate insights & present data-driven recommendations for improved strategies. - Competitor research to keep up with social media trends and suggest high demand product ideas.