Needham, Massachusetts, United States
Dynamic customer-facing technology and people leader with passion for building and leading high performing distributed teams, technology architecture & engineering, data strategy and analytics, product, strategy and innovation, data and process-driven approach for results in both DTC and B2B. Expertise in all aspects of Digital & Omni-channel including: - Marketing: cross channel programs including direct and display, social, mobile, affiliate, SEM, SEO, CRM & Loyalty, 360 analytics, Personalization - eCommerce & mobility: content & CMS, GenAI for content generation, site search & merchandising, product pricing & promotions, payment, convenient cross-channel fulfillment, funnel analytics, integrations with Merchandising & Financial systems, AI recommendations. - Customer service: service desk contact management, telephony, chat, voice of customer, conversational AI - Supply chain: global inventory visibility, sourcing and fulfillment from stores/FCs/drop ship suppliers, pick-pack-ship, reverse logistics, home delivery & installation - ERP: Netsuite, SAP including B2B PO & Invoice management, B2B2C e-commerce - Technology: AWS and Azure cloud, Salesforce, cloud-native 12-factor app architectures, custom microservices, containerization, RESTful APIs, data sciences, log aggregation/analytics, packaged software incl Netsuite ERP, Manhattan WMS, Websphere Commerce, Sterling Commerce OMS, Unica, SAP ERP, open source technologies incl Redis, Angular, Boot, Node, Elastic, Kubernetes, Spark, Agile development, DevOps principles
Responsible for strategy and day to day operations of Global Digital from a CX, product, engineering, analytics and execution. eCommerce, Marketing & CRM, Order Management, Care Service, Fulfillment.
As CTO, I led Agway out of a divestiture to build out teams, capabilities, entire greenfield solution in a mere 9 months. None of the people, technology and processes conveyed as part of the divestiture. The net new apps build-out included ERP, B2B eCommerce, warehouse management, demand planning, planogramming, data warehouse analytics and BI, POS integrations including EDI and RESTful, CRM for B2B sales.
Lead a fast-growing and talented team of engineers and architects at Shoes.com. Provide direction to the technology stack, people and processes. Laser focus on engineering and operational efficiencies, build automation into our DNA, establish a customer obsessed and data driven culture with the goal of continued and strong revenue growth.
Digital Architect responsible for re-platforming to build out our new digital platform using the power of the cloud to power new generation digital properties including Single Page App, Mobile apps etc. I am inspired by the 5 'S' principle laid out by our Chief Digital Officer, Rafeh Masood - Speed, Simple, Scale, Secure, Support and have applied them in defining the platform roadmap. The outcome is public cloud hosting - AWS, CI/CD automation, Microservices based architecture, API first, 12 factor app principles, Log Aggregation.