London Area, United Kingdom
At Moloco, my focus is on expanding our SDK footprint within the in-app publishing arena, leveraging my skills in solutions engineering and key account management. The role encompasses growth strategies that are critical to our success, including designing and executing initiatives that enhance the SDK's adoption and functionality. Previously, as a Product Specialist at InMobi, I was instrumental in scaling video ads to a significant share of the ad marketplace, engaging with DSPs and UA managers to ensure product alignment with market needs. The commitment to advocating for our customers internalized their voice in product development, leading to timely and impactful solutions—such as a 40% improvement in JSON request enrichment.
• Led a global team to expand the supply reach for Moloco Bidder, enhancing monetization for partners. • Collaborated with Marketing, Product, Engineering, and cross-functional teams to build Moloco's supply business. • Drove strategic initiatives that aligned with the company's growth objectives and partner needs.
Expanding SDK adoption to power growth and monetisation across the global app ecosystem—gaming and beyond
• Expanded Video Ads to 40% Share of Wallet (SoW) in the overall ad marketplace by designing and executing strategic initiatives. •Delivered key product training, QBRs engaging with DSPs and User Acquisition (UA) Managers over virtual calls, conferences •Advocated for customer voice internally, prioritizing features for product development and ensuring timely delivery of solutions. •Improved the enrichment in JSON Request by 40% using the SDK first-party data and DMPs. •Devised data models and framework for improved app traction and creative performance (20% Higher with 9D Framework) •Collaborated with the engineering design teams to launch features and contributed extensively to iOS Video releases. •Developed tech documentation (PRDs) detailing feature design workflow for Engineering teams.
•Collected data-backed feedback from Portfolio DSPs, leading to continuous product improvements and feature launches. •Extensively worked on API integration with 3rd party clients and debugging the metadata. •Collaborated cross-functionally to drive DSP opt-ins for beta releases and drive growth strategies •Defined programmatic brand sales strategy in LATAM and US markets, growing the deal marketplace by 22%. •Spearheaded a team focused on analytics, creatives, and operational efficiency with a customer-centric approach. •Conducted ML-based models to run, optimize, and scale the revenue leveraging pricing algorithms (Improved gross by 24%)
•Strategized E2E App Monetisation strategy, resulting in a 30% increase in the revenue within the beta launch phase. •Driving the SEO and Keyword marketing via Google and affiliate partners •Augmented budget allocation on Programmatic resulting in 15% increase in LTV and 20% Better ROI •Collaborated with Developers to enhance UX design, resulting in a 20% increase in session duration.
•Improved efficient buying margin by 23% by optimizing the auction mechanics using ML Tools. •Increased gross impression volume by 38% in the non-USA region by closing bidding gaps. •Collaborated with Sales in the EMEA region to drive revenue and consistently exceed monthly goals by 20%.