Siddharth Sharma

Director Marketing | CEO - Connected Homes

Gurugram, Haryana, India

About

An experienced international business leader with a proven track record of delivering business growth, leading large & multi-cultural teams and driving innovation. Key strength has been to combine analytical skills with the understanding of what consumer and market needs, to offer innovative yet practical solutions to real business issues. Consistent track record in building and turning around business in both emerging in developed markets, received various prestigious awards in internal and external forums.

Experience

  • airtel (7 yrs 1 mo)
    • Director Marketing | CEO - Connected Homes
      Dec 2024 - Present · 1 yr 7 mos

      Director Marketing (CMO): Spearheading customer-led growth strategy, marketing, product innovation, brand management, and corporate communications across Bharti Airtel’s diverse portfolio, including Mobile, Broadband, TV, Enterprise, and Digital services for both B2C and B2B segments. CEO Connected Homes: Leading the fastest-growing category in the telecom sector with full P&L accountability. Driving strategy development and execution, operational excellence, and innovation to scale the business. Managing cross-functional teams spanning technology, product, and GTM (including D2C), with a focus on delivering sustainable growth, profitability, and exceptional customer experiences.

    • CEO - DTH Business
      Oct 2023 - Dec 2024 · 1 yr 3 mos

      MD & CEO of Airtel Digital TV (DTH) - Led Airtel Digital TV with full P&L responsibility, driving strategy, operations, and stakeholder engagement to achieve sustained growth and profitability.

    • Chief Marketing Officer
      Nov 2022 - Oct 2023 · 1 yr

  • Head of Mobile Marketing & Analytics at Singtel
    Jul 2016 - Jun 2019 · 3 yrs

    Spearheading product marketing, business strategy, and category management for Mobile business (Post-paid, Prepaid, Roaming, and Data & Devices, Analytics & Data science) with P&L accountability of more than $1.6 billion Leading a diverse team of marketing, product management, go to market, commercial, analytics and data science professionals (>75 people including 9 directors) Successful in transforming traditional mobile businesses into analytics driven digital businesses through a combination of thought leadership, people leadership and rigorous implementation of ideas. Launched and scaled GOMO a digital only brand, built a world class data & intelligence practice and series of innovative products across categories.

  • airtel (11 yrs 4 mos)
    • Sr VP Marketing & Head Postpaid Business
      Aug 2013 - Jun 2016 · 2 yrs 11 mos

    • VP Marketing & CMO
      Dec 2011 - Aug 2013 · 1 yr 9 mos

    • Head Marketing
      Dec 2008 - Nov 2011 · 3 yrs

  • Manager Corporate sales at BPL Mobile
    Mar 2001 - Feb 2005 · 4 yrs

  • Executive Sales at Jet Airways
    1999 - 2001 · 2 yrs