Nainital, Uttarakhand, India
I work at the intersection of rural livelihoods, sustainability, and market-led entrepreneurship. I am the Co-founder of RURALi (Restoring Use of Rural Art & Life Initiative)—an upcoming e-commerce and aggregation platform focused on handmade, organic (preservative-free), and sustainable products sourced directly from artisans, SHGs, FPOs, and small rural producers across India. Through RURALi, we are building scalable market access for rural enterprises across: Rare and endangered Indian crafts Slow fashion and handcrafted accessories Organic, clean-label, preservative-free food products Sustainable gifting and lifestyle categories Knit Nest, presented by RURALi, is our slow fashion expression—focused on rare craft–led apparel and accessories, designed for contemporary Indian and global audiences while staying rooted in traditional skills. My work spans: Enterprise development for SHGs, federations, and FPOs Craft and product aggregation with strong provenance Market linkage for domestic and international buyers Building ethical, commercially viable rural value chains I strongly believe that rural enterprises don’t need charity—they need markets designed with dignity, quality, and long-term vision. Always open to conversations around: ✔ Sustainable & conscious commerce ✔ Rare craft revival and slow fashion ✔ Ethical sourcing & rural entrepreneurship ✔ CSR, impact partnerships & global collaborations
Training & Placements Teaching & Learning Academic Management