Gurgaon, Haryana, India
360° view of the business cycle refined through nearly 2 decades of work experience. A high ROI professional with multi-faceted experience in evolving business strategy and value proposition, creating multi-year business plans along with GTM strategy. Working with the senior leadership team to define and articulate the organisation’s vision and to develop strategies for achieving that vision. Enabling cross-functional collaboration and driving the business to constantly ensure cost and time arbitrage and strengthen the competitive market positioning. As an influential business development and growth champion, my major highlights have included boosting category appeal and building adjacent markets – capturing industry attention and maximising revenue results despite cutthroat high-tech competition. Gained enriched experience in building the business with sustained innovations in GTM, product, channel management & customer experience. Amongst my peers, I am regarded for my global people management skills. Competent in team leadership, functional goal setting, performance appraisal, training, competency building, resource utilisation, capacity planning, knowledge transfer, Trusted Business Advisor to Top Management along with cross-functional stakeholder collaboration.
Working with Solution providers to solve for SMBs in India and kickstart their digital journey. Helping channel partners grow their ads business and acquire more businesses online. Strategising product roadmap and project management of technical integration of the right solution with the partners. Validating GTM with partners to acquire more merchants onto the platform. Highlights: - Added thousands of SMEs to Google platforms to help with eCommerce growth in 2020 - Managed a large ($xxxM/annum) book of business that has been growing at a rate of 30% YoY since 2019 and counting - Onboarded large platform partners and integrated the tools they need to grow their businesses across a variety of segments- Storebuilders, Industry aggregators, SaaS solution providers, B2B platforms & Marketplaces
While working as a Partner Development Manager, my responsibilities were to lead partner relationships at C level with large online marketplace in India, large offline CDIT retail chains, and general trade. Managed portfolio summing up to ~$XxxM per annum. Led e-commerce partner (Marketplace) for Google hardware business (Pixel phones and Google Home) Contributing significant proportion of the country sales numbers. Highlights: - Grew business@70%+ YoY in 2018 - From 2017 to 2019, launched the Pixel 2, Pixel 3, Pixel 3a, Google Home, and the entire Nest portfolio with retail channel partners (Online & Offline)
Responsible for building assisted sales team across country and meeting secondary sales target for all Google hardware devices. Ownership of operational strategy and execution, role encompasses collaborative forecasting, planning, training and engagement with internal and external stakeholders. Highlights: - Developed a strong vendor team to manage product launches and sell-outs across the country - Delivered advanced sell-out management tool
At Apple India, I developed the “Apple Premium Reseller“(APR) channel across the country. Launched a new mono-brand format within Apple's scheme of things keeping iPhone penetration strategy in the fore. Furthermore, built a healthy pipeline of investors to invest in the program; validated business plans and ROI. Ensured XFN teams- Marketing, Sales, and Product are all aligned with the investment. Mapped the retail landscape and prepared the coverage analysis to address iPhone penetration. Presented the India Channel strategy to the global teams. Highlights: - Built & led $XxxM Channel business - 8x increase in the top-line in 5 years - Effectively opened APR stores across the country (third-largest APR network in the world in 2017 after the US and China). This achievement resulted in the iPhone ramping up it's market share in >$1,000 price segment. - Expanded the retail footprint with the help of xx channel partners (investors) spread across the country
While working as Point of Sales Operations manager, my accountabilities were to draft channel strategy to gain mobility market share within each price segment. Liaised with the product team to understand the future product roadmap. Besides, I collaborated with marketing to define the communication strategy for the entire portfolio. Framed retail guidelines for the channel expansion within India in sync with HQ guidelines. In addition, launched the new format of stores comprising only Mobile handsets and IT products. Regulated business performance of the brand shops for the first year of its operations. Was handling store build and Footprint planning across the country working closely with 30 Branches . Led roll outs for Samsung exclusive brand outlets, vendor management, developing the future ready programs considering the product roadmap. Highlights: - Played a key role in leading the Go-To-Market strategy to capture the mobility market share and opening 250+ brand shops.
* Trade Marketing Role - Handled ATL / BTL activities from 2005 - Mid 2006 . ( News paper ads , Inserts , OOH , Events , Exhibitions , Road shows , Promotions , Mall activations etc. ) * Mid 2006 - Oct. 2009 - Channel expansion . Instrumental in opening more then 200 Sony Centres across the country . * City wise penetration plan . Micro market assessment * Location Identification * Design of the store * Supervising the store build and fixture manufacturing * Logistics and installation * Store launch plan * Plan for Demand Generation activity