Siddharth Saxena

About

Experience

• Google (Full-time · 10 yrs 10 mos)
  • APAC Product Strategy Lead, Privacy & Measurement
    Jan 2022 - Present · 4 yrs 7 mos

    Lead the go-to-market strategy for Privacy Centric Measurement products in Southeast Asia & India. We shape product direction and enable activation to grow a $XX billion business @ XX%

  • Principal Product Strategy Consultant, Performance Solutions
    Jul 2019 - Dec 2021 · 2 yrs 6 mos

    Managed Google's performance advertising solutions for mid-market customers, startups and SMEs in India

  • Senior Business Strategist, Financial Services, United States of America
    Oct 2015 - Jun 2019 · 3 yrs 9 mos

    Partnered closely with global financial conglomerates for shaping their digital strategies

• Assistant Marketing Manager at Jabong.com
  Jul 2014 - Sep 2015 · 1 yr 3 mos

  Pioneered India' first ever App Store Optimization initiative. Scaled Jabong to the most visited fashion website globally via strategies for enabling acquisition and retention at a growth rate of 5-20x

• Performance Advisory Consultant at Ernst & Young India
  May 2013 - Jun 2013 · 2 mos

  Launched UPI & Aadhar initiatives in partnership with Govt of India backed institutions, NPCI and UIDAI

• Convener at Cognizance, IIT Roorkee
  Nov 2012 - Jun 2013 · 8 mos

  Led a 75-person team to conduct India's largets techfest. Struck INR 1M+ sponsorship deals with oil majors (Royal Dutch Shell,Cairn Energy) and conceived innovative publicity & event formats

• Vice President at Hamrock Society
  Jul 2012 - Apr 2013 · 10 mos

  Elected to lead the student body representing 200+ IITians. Transformed students-alumni-industry relationships through technical and networking sessions.