Sibyll Riderer née Brüggemann

Marketing Director | Driving AI-Powered Product Growth

Munich, Bavaria, Germany

About

Marketing Director at Klarna. Proven track record in digital marketing, brand building, and organizational transformation. A seasoned leader across Consumer Growth, Communications, Digital Strategy, and Applied AI.

Experience

  • Marketing Director at Klarna
    May 2017 - Present · 9 yrs 2 mos

    Elevating Klarna from a Swedish fintech unicorn with a €2.1bn (2023) annual revenue to a globally recognised brand synonymous with seamless and innovative shopping experiences.

  • VP Growth & Marketing at Breather
    2016 - 2017 · 1 yr

    Breather is the leading network of on-demand meeting rooms and workspaces. I have supported Breather through its successful Series C $40million funding round from Menlo Ventures. I developed and implemented a new growth strategy, integrating marketing and sales tactics for 10 cities across the U.S., Canada, and Europe.

  • Reise at Career Break
    Jul 2016 - Aug 2016 · 2 mos

    Cycling the African continent: From Nairobi to Capetown. Crossing 7 countries by bike in 2 months. 🚴

  • Chief Marketing Officer at Jumia Group
    2012 - 2016 · 4 yrs

    Jumia (NYSE: JMIA) is #1 online retailer in Africa backed by Rocket Internet, Goldman Sachs, AXA Group, MTN, and others. As a member of the group's management team, I have launched Jumia in 14 countries and led the marketing team from day 1 through to my departure. During this period the Jumia group became Africa's first unicorn with a valuation of $1bln. Jumia has become the first start-up from the African continent to be listed on the New York Stock Exchange after an initial public offering on 12th of April 2019.

  • Marketing at Rocket Internet SE
    2012 - 2013 · 1 yr

    Rocket Internet is the largest company builder outside China and the U.S. I have launched new businesses, worked on turnarounds for underperforming markets and further assisted global CEO's in their growth plans across Europe, SEA, India, Africa, Russia and LATM.