Istanbul, Istanbul, Türkiye
With over 10 years in IT and 8 years as a product person, I excel in defining product vision, strategic roadmapping, and leading cross-functional teams. My expertise includes driving growth through data-driven decisions, market analysis, and continuous product improvement. I have a proven track record of managing end-to-end product lifecycles, from ideation and validation to launch and optimization. Skilled in stakeholder engagement, budget management, and fostering collaboration. Proficient in A/B testing, UI/UX collaboration, and tools like JIRA, Clickup, and Google Analytics. Passionate about leveraging data and market insights to deliver high-value solutions and drive business growth. Fluent in English, French, and Turkish.
Product Vision & Roadmap: Defined the product vision and roadmap based on key performance indicators (KPIs), driving the delivery with cross-functional teams including tech, design, marketing, CRM and sales. Strategic Impact: Calculated potential wins for new features and enhancements, prioritizing initiatives that offered the highest strategic value. Team Leadership: Guided and led Mid/Junior product managers and product owners, fostering a collaborative and growth-oriented team environment. Budget Management: Developed and managed budgets for feature development, ensuring efficient use of resources and maximizing ROI. Stakeholder Engagement: Actively engaged with internal and external stakeholders to manage conflicting requests and ensure continuous alignment on priorities. Data-Driven Decisions: Evaluated data for product performance, identified gaps, and sourced new data channels to inform decision-making. Market Analysis: Conducted complex qualitative and quantitative analysis of the food delivery market and competitive landscape. Feature Ownership: Managed features and experiments end-to-end (a/b testing), balancing tradeoffs and feasibility with Design and Engineering teams. UI/UX Collaboration: Created mock-ups, communicated user journeys, and provided strategic briefs to UI/UX teams, ensuring designs met company goals and addressed user pain points.
Lead Product Manager of Mynet App, a media+ app with #1 ranking (news) on app stores in Turkey. Defining a roadmap and product strategy; drawing on company goals, data, and customer feedback. Support the full life cycle of products; leading the ideation, validation, technical development, launch, and continuous improvement. Identifying customer needs and business opportunities through a combination of user research, collecting feedback from cross-functional teammates, diving into data and competitive analysis. Defining product specifications, establishing milestones, and managing quality assurance activities for a cross-functional team. Continuously proposing new A/B tests to improve conversion and engagement. Working with the design team to create wireframes and designs that articulate the product vision. Researching, troubleshooting, diagnosing, and recommending solutions to complex business and technical problems.
Gather input from a variety of internal and external sources to define product concepts; respond to the needs of customers throughout the development process; analyzes competitors and market trends; evaluate technologies; develop detailed requirements, feature definitions, implementation plans, and internal communications. Work with other stakeholders to define, measure, and refine the multi-discipline roadmap, backlog, grooming, triage, prioritization, and processes to make improvements over time. Manage dependencies and leverage functionality or knowledge from other products and programs. Writing user stories, linking user stories with epics, creating OKRs, reviewing designs, brainstorming technical approaches, and testing a feature before it is released. Manage and be responsible for delivery for cross-functional teams and lead the dailies, retro meetings, and sprint planning sessions. Partner with User Experience teams to user-test designs through mock-ups, and functional prototypes. Utilize A/B and Multivariate testing to optimize the user experience and desired behaviors. Work closely with the Marteching team and be at the core of all other functions.
Creating product strategies. Developing and adapting the product vision. Writing new user stories. Splitting major user stories. Specifying acceptance criteria for each user story. Writing acceptance tests. Ordering the product backlog (via ROI, canoe model, cost-value, MoSCoW method, etc.). Doing release planning. Grooming product backlog (INVEST and DEEP). Observing, learning, and analyzing the market. Contacting and analyzing customers and end-users of the product. Keeping in touch with every stakeholder of the product regularly. Report to management and stakeholders. Sharing insights throughout the company (micro-blogging, blogging, internal conferences, etc.). Deciding what to build. Giving feedback to the development team during the sprint about their process and interactions. Providing and teaching every available business number to the development team to connect them with the product and its customers to make informed decisions together.