Huntingdon, England, United Kingdom
Dynamic and commercially minded Marketing & Events lead with 10+ years’ experience leading marketing functions, high profile events and multi channel campaigns across the science, education, and non-profit sectors. I specialise in building strategic marketing infrastructure, elevating brand visibility and creating impactful audience experiences that strengthen reputation, engagement and revenue. With a track record of transforming marketing operations, leading high performing teams, and driving digital transformation, I bring a blend of creativity, strategic thinking, and operational excellence. Most recently at The Alan Turing Institute, I have led the organisation’s digital marketing and communications function which raises the profile of the UK’s national institute for data science and AI. I also stepped up to co-lead the Institute’s flagship event, AI UK, where I oversaw brand development, marketing strategy, digital transformation, sponsorship initiatives, and the delivery of the event. I am passionate about purpose driven marketing, collaborative leadership, and designing campaigns and events that are inclusive, accessible, and aligned with organisational strategy. My strength lies in connecting brand, digital, and audience strategy to create experiences that engage, inspire, and deliver measurable impact.
- Line manage a cross functional team of content marketing, campaign marketing, design and digital production. - Design, manage and deliver impactful and creative marketing campaigns with clear measurable performance indicators. - Create and design effective targeted communications and marketing content for The Alan Turing Institute across a broad range of audiences and channels. - Work closely with the Head of Communications and Marketing on the development of the marketing department. - Strategic and analytical thinking, leading to clearly deployed marketing campaigns - Gather and present audience and marketing insights – sharing those insights across the Institute to senior leaders and stakeholders in the business team and academics - Critical thinking, awareness of new marketing techniques and a willingness to innovate in an appropriate and thoughtful way - Work with Events and Engagement manager to enhance and continuously optimise events marketing and the techniques used to increase engagement - Lead marketing and promotional activity to support the Turing’s events, Turing’s Public Engagement activity, Turing’s Media strategy and training and doctoral recruitment programme. - Ensure our marketing activities exploit real-time cultural moments, milestones and landmarks through linked campaigns and carefully timed engaging content - Build and define The Alan Turing Institute’s audience reach and impact through on and offline marketing activities
- Co-lead the strategic development, management and delivery of AI UK with the Senior Events and Engagement Manager, ensuring it advances the Institute’s strategic goals and is a force multiplier in the AI & data science ecosystem. - Design, initiate and ensure the delivery of impactful, creative and audience driven marketing content & multi-channel campaign. - Provide inspiring and nurturing leadership to a growing team of specialists across digital content, design, web and copywriting. - Oversee the work of suppliers and contracts of up to £100k, particularly with regards to AI UK, to ensure consistently high quality outputs, transparency, value for money and alignment with the brand. - Lead design, digital and print production ensuring processes to manage internal requests for this work are clear and robust. - Co-manage the Institute’s brand identity and discussions around any new brand development, ensuring it is well and accurately represented across the organisation and its partners. - Support the Senior External Media Manager to monitor emerging issues and prepare responses, contributing to thought leadership efforts. - Provide dynamic leadership and support to the team, creating a high performing culture to ensure the successful delivery of department and organisational objectives.
• Meeting Sales targets for General Marketing Revenue • Responsible for the full marketing mix • Helping to develop SI UK marketing strategy • Development of good partner relations with universities and colleges • Responsibility for Analysis of previous marketing campaigns • Ensuring the website is up to date and improved • Ensuring all events are on the company website • Managing company's promotional activities including the Education Guide and posters/fliers • Responsible for overseeing company communications ie Newsletters and Social Media • Creating and running marketing proposals for UK Universities • Responsibility for researching opportunities for marketing in and out of office • Responsibility for Testimonials for Marketing • Responsibility for Analysis of previous and current years demographic
Develop and manage SI- UK marketing department and strategy for London and Manchester office Oversee the development of SI-UK’s industry leading UK university fairs: http://www.ukunifair.co.uk/ Develop SI-UK IELTS Center brand Meet targets for UK Uni Fair and marketing sales revenue Manage both print and online media channels
• Manage and co-ordinate UK University Fairs • Meeting Sales targets for UK Uni Fair and General Marketing Revenue • Helping to develop SI UK marketing strategy • Development of good partner relations with universities and colleges • Responsibility for Analysis of previous fair activities and marketing campaigns • Ensuring the fair website is up to date and improved • Ensuring all events are on the company website • Managing company's promotional activities including the Education Guide and posters/fliers • Responsible for overseeing company communications ie Newsletters and Social Media • Creating and running marketing proposals for UK Universities • Responsibility for researching opportunities for marketing in and out of office • Responsibility for Testimonials for Marketing • Development of IELTS brand • Management of Open Days • Responsible for liaising with Sales team to decide on General Marketing Spend • Responsibility for Analysis of previous and current years demographic • Managing workload of Graphic Designer • Recruiting new hires for the department