Las Vegas, Nevada, United States
🎓Master of Communication Data Science at USC Viterbi and Annenberg 👀Content Creator on Red 3.3M+ views Hi! I'm Sia (Xianhui) Huang, a graduate student @ USC and a seasoned marketing specialist with a rich background in social media, digital marketing, and data analysis, particularly within the Tech industry. My professional journey has been marked by a blend of in-house roles and diverse project experiences, where I've honed a comprehensive skill set that includes: • Data Analysis with Python, SQL, Excel, and SPSS • Social Media Marketing & Management • Digital Content Creation • Tableau, Adobe Illustrator, InDesign, Photoshop, Final Cut Pro, Canva • SEMRush, Hootsuite, Google Analytics
3.3M+ organic views 134K+ likes & collects - Developed and curated engaging content focused on restaurant recommendations and entertainment experiences across major cities including Los Angeles, New York City, Las Vegas, Hollywood Studios, Disney World, Beijing, and others. - Cultivated 2,000+ followers, achieving significant online engagement with 134,000+ likes and collects as of December 2023.
- Creating content for social media channels and web platforms, including student and employer-facing blogs, to enhance engagement and boost inbound traffic - Producing visual assets such as flyers and infographics using Canva, Figma, and Adobe Illustrator, encapsulating and visualizing core messages for various school campaigns and initiatives
- Managed the communications strategy using SWOT, Content marketing, and SMART goals analysis models through Hootsuite and Google Analytics platforms for content optimization, project management, and online operation - Conducted thorough fin-tech industry analysis, including capital market research and social listening, produced and edited 155 fin-tech industry videos on Weibo official account