India
Open to very senior roles: CMO, CXO, CGO, CRO. I bring over 20 years of corporate marketing experience across Telecommunications, B2B systems, and consumer-facing digital platforms. Nominated for best CXO 2025 Award, Top Marketing Leaders Award, ET Disruptive Technology Brand Award🏆!!! My foundation was built at Reliance Communications and Vodafone, working at scale in numerous six sigma projects during India’s most defining telecom years. I later worked with an e-commerce startup, and delivered focused, outcome-driven projects with Mercedes-Benz, Times of India, ICICI and HDFC. I operate as a B2B expert with working familiarity in Linux environments, enabling informed collaboration across engineering, product, and operations. I also bring hands-on knowledge of cosmetic engineering, bridging formulation, usability, and brand experience. I have experience working with SaaS platforms across Telecom, Banking (Fintech), and Retail, supporting CRM, CX, and loyalty initiatives within cloud-based environments. My work focuses on customer lifecycle management, engagement design, and translating business requirements into practical SaaS-enabled solutions, with an understanding of scale, compliance, and data-driven decision-making across high-volume and regulated industries. I have worked with leading CRM and SaaS platforms including Salesforce, HubSpot, Microsoft Dynamics 365, and Zoho CRM, where I have evaluated business gaps, suggested solution approaches, and supported implementation aligned to CX, loyalty, and fintech-driven use cases across retail and telecom environments. Steered revenue-driven marketing; delivering 85% growth through consistent campaigns, data-led reporting strategy, and cost optimization across CRM and SaaS platforms. Currently participating in private investigation for equal opportunity!
Chief Growth Officer 👮🏻♀️ with experience shaping many brands/sectors including social media, telecommunications, automotive, avionics, fashion and jewellery brands across positioning, product storytelling, and go-to-market narratives. Led brand strategy and campaign direction for D2C and IB2B business, translating cultural and consumer insights into commercially effective launches, collections, and retention-led growth. Brings structured thinking from large-scale operations to creative brand building. Enabled cost optimisation and customer stress reduction through simplified, lifestyle-driven content strategies aligned with retail software adoption journeys. Reduced marketing friction and production costs by deploying comic, lifestyle-based content that increased clarity, adoption, and sustained engagement. Supported retail software GTM by leveraging free B2B tools with moderation frameworks, geo-targeting, tags, and demographic filters to lower acquisition costs and CX friction. Achieved 2L+ organic views in 5 months through lifestyle-led content, strengthening top-of-funnel reach for retail software GTM.
Mindfulness designer | Lavender skies, cream coffees, and guided calm. Not every meditation has to feel like a textbook lecture or endless webinar. Mine start with cream coffee warmth, lavender calm, and real-life atmosphere. • What if meditation felt like sitting in a café with soft lavender in the air? That’s the vibe I’m building through my videos. ⸻ • I create meditation content that feels real—not staged. Think cream milk coffee mornings, lavender-scented evenings, and a touch of calm for the busy professional.
• Spearheaded the development of FSquare, a unique lifestyle brand, on an e-commerce platform, focusing on a seamless online shopping experience. • Lead social media marketing strategies, growing brand presence both locally and internationally, ensuring strong engagement and recognition. • Oversaw all branding activities, ensuring cohesive storytelling across digital and offline channels to build a distinct brand identity. • Built and nurtured customer relationships, offering exceptional support and driving customer loyalty in both local and global markets. • Established and maintained relationships with key suppliers, managing operations to ensure consistent product quality and timely delivery. • Conducted extensive research on fashion trends, applying cutting-edge design and aesthetics to create innovative clothing and accessories that resonate with contemporary style. Generated 2L+ organic views in 5 months, delivering 85%+ growth in channel traction through lifestyle-led, cost-efficient GTM execution. • Increased engagement efficiency by 70%+ by reducing reliance on paid media and shifting to moderated, audience-segmented content. • Improved content reach and discoverability by 60%+ using geo-targeting, tagging, and demographic-led distribution strategies. • Strengthened brand recall and repeat engagement by 55%+ through cohesive storytelling across digital and offline channels. • Worked alongside in-house teams managing billing technology and operations, while owning GTM strategy, performance tracking, and optimisation.
Accountable for all content marketing initiatives: coordinating with Digital Marketing Team to drive web traffic, engagement, leads, that deliver sales and customer retention. Editorial side: basic SEO understanding, content categorisation and structure, content development, distribution, and measurement. Coordinating with Design Team for developing quality content including webcasts, surveys and quizzes to yield quality leads. Conduct continuous research to develop methodical solutions to business problems and help introduce/implement these solutions and systems to businesses and clients. Achievements Flawless implementation of Content Strategies by combining traditional and modern methods. Strategic content dissemination which generated a solid lead in June 2019. Improved work processes and collaboration with associated teams to enhance productivity.