Los Angeles, California, United States
Product leader with 12+ years building digital products across eCommerce, retail, AdTech, and hands-on AI-tooling fluency for the last three years. Spent over a decade owning products at scale. Recently built Riten AI - a multi-tenant AI Content Management SaaS subscription platform for brands and e-commerce merchants (featuring SEO/AEO-optimization, brand and product aware content generation, 3rd party integration, publishing and scheduling). I took it from zero to a live product on the Shopify App Store, building it single-handedly with Claude Code: I own the architecture and the model and infrastructure decisions - a provider-configurable LLM layer (OpenAI, Anthropic Claude models), usage-based billing, multi-tenant data isolation, and the full testing/CI-CD stack. Built multiple AI agents. At Prodege (Swagbucks), as Director of Product Management, I owned the "Discover" performance-marketing platform: AI/ML personalization, Dynamic Rewards, and Offers API syndication, while mentoring PMs and setting the bar for quality and delivery. At Herbalife I ran the global GoHerbalife eCommerce marketplace across 30+ countries - ~$30M+ in annual recurring revenue, 30K+ active distributors - and led a team of product leaders across six regions. Earlier, at T-Mobile, I worked across retail and point-of-sale systems for the store and care experience. Adept at turning ambiguous goals into strategy tied to OKRs, leading and coaching cross-functional teams, and making data-driven calls (A/B testing, analytics, experimentation). Comfortable in the weeds of an AI build as I am defending a roadmap to executives.
- Built and launched Riten AI: a multi-tenant AI Content Management SaaS subscription platform for brands and e-commerce merchants (featuring SEO/AEO-optimization, brand and product aware content generation, 3rd party integration, publishing and scheduling) | approved on the Shopify App Store. - Owned product strategy and roadmap end-to-end, tied to company OKRs across acquisition, activation, retention, and monetization (usage-based pricing tiers). - Shipped the full platform: LLM content-generation pipeline, dual billing (Stripe + Shopify Billing), 4-tier role-based access with per-tenant data isolation, and an AEO/GEO foundation (llms.txt, IndexNow). - Integrated third-party platforms via OAuth using Nango; built ETL pipelines for product catalog sync and metadata enrichment - Engineered for cost and reliability - model selection (standardized via A/B testing), a bounded-concurrency execution layer with retry, and a pure-Python SEO/AEO scorer that avoids LLM calls entirely. - Established the quality bar: Playwright E2E suite, visual regression (Percy), and CI/CD on Railway with PostgreSQL.
- Drove growth, offer discoverability, and cross-functional execution for "Discover," Prodege's Swagbucks performance-marketing platform; led roadmap planning and platform enhancements (AI/ML, UI/UX, syndication). - Implemented Abacus AI-powered offer personalization across Swagbucks, InboxDollars, and MyPoints Discover Trays - boosting conversion and shortening time-to-first-payout. - Launched Dynamic Rewards (targeted payouts by demographics/behavior) and Offers API Syndication (new publisher distribution + revenue). - Spearheaded ‘Offers API Syndication’ launch, expanding distribution channels and driving revenue growth across publisher networks - Managed the TrueX Video Offers integration driving ~$1M/day in average transactions. - Mentored PMs and set standards for product quality, experimentation, and delivery velocity across web and mobile. - Partnered with engineering, & Production support and UX teams to ship high-quality features with data-backed iteration. - Owned a two-sided internal marketplace connecting advertisers, offers, and consumer demand through APIs and data-driven matching
Translate customer needs and technology directions into product requirements. Review, analyze, develop, and modify functional documentation for business applications. Interact with Development, Quality Assurance and end users on the functional requirements definition, design, implementation and maintenance of software systems. Work within the web product team to support software projects from ideation through implementation and maintenance including working on proposals, specifications, wire frames and site maps to help define the user experience for new software applications. Responsibilities: • Led the global product planning process and maintained ongoing product roadmap in close cooperation with each in-country team and managed team of product leaders • Coordinated global product releases ensuring on-time and on-budget launches in alignment with digital strategy • Manage discrete projects that require coordination between development, QA and product teams. • Tracked site analytics, compiled and delivered reports on traffic trends using Google Analytics, Adobe analytics • Conduct consumer surveys to garner feedback in order to deliver improvements to product range • Review sales reports and perform sales forecasting to ensure growth of revenue stream • Increased new customer acquisition, reduced attrition by keeping existing customers engaged through campaigns, Developed product roadmaps, forecast reports. • Provided training, education and support to 30K+ active distributors. Conducted product webinars with averaging 1000+ attendees • Consistently drive year over year growth and penetrated new markets which overall was responsible for generting apprx. $30M+ average annual recurring revenue • Functional understanding of the systems supported and the development of a framework for system implementation and maintenance
Retail Enterprise Applications T-Mobile retail and care applications were revamped to provide enhanced customer experience and improve JD Power rankings. The role involves gathering requirements from business and providing predetermined set of deliverables for development and test team’s use. Managed delivery of over hundred features to retail product platforms such as Watson, CAM/ICAM, OM and POS Enterprise Web Services/ Middleware Collect information to analyze and evaluate existing or developed Client’s applications or systems, prepare detailed flow charts and diagrams outlining systems capabilities and processes. Translate business and user requirements into accurate product requirements specification documents through systems and data analysis. Focus on Service Oriented Architecture. • Gathered analysis of product specifications and enhancements, customer feedback, and market testing for the development of next generation product. • Experience with multiple functional areas including retail and online catalog, pricing, billing, payment integration, POS, taxes and shipping • Increased ecommerce efficiency by rolling out new tools with high engagement capabilities • Coordinated landing page optimization efforts to update the UI resulting in conversion lifts • Increased average order value YOY with new mobile friendly tools • Managed Stand-ups, Backlogs, Sprint Planning Meetings, Retrospectives, Demos, Story Board and Story Writing • Managed product roadmap and backlog maintenance, story prioritization and resolution of defects, as directed by product stakeholders. • Tracked and communicate team velocity and sprint progress. • Collaborate with various teams e.g. business, testing, deployment etc. to build an effective solution • Managed Product Design, test, maintain T-Mobile web applications, prepare detailed flow charts and diagrams outlining systems capabilities and processes
Part of CLM Analysis team composed of seasoned product managers and data architects with business domain knowledge and technical understanding of system software and architecture. We transform business requirements and policy into functional, data, interface and GUI design specifications needed to successfully build, test, deploy and maintain IT systems. Acted as a liaison between business and technology partners to produce technical system specifications, capture metadata information, and bring resolution to production support issues. Responsibilities: • Create and maintain use cases, site maps, navigation models, technical specifications, user interface specifications, screen mock-ups/ WIREFRAMES, lender briefs, release notes, and other system documentation as required • Mapped data between Crystal Reports, Data Marts and the Enterprise Data Warehouse during reports design • Managed concept-to-launch of loan original front-end solution enabling real-time monitoring of transactions • Prepare and present different analysis artifacts for new features/enhancements to Business and Technology partners Communicate clearly and precisely in business and technical terms • Use business, technology and application domain subject matter expertise to identify impact of changes to cross-functional areas resulting in a more effective specification, minimized project risk, and efficient execution • Create user interface design and capturing requirements through navigation models, wireframes, HTML screen mockups and interaction specifications • Used DOORs for automated requirements capture and Rally Dev to document user stories • Experience working in client/ server application development environment, web applications or service-based components • Experience in using structured analysis & design and object-oriented analysis & design methodologies to implement workable IT solutions