Shushant Jha

About

I lead digital marketing strategy and transformation for AMETEK , with a focus on driving scalable growth through AI, data, and marketing technology. At AMETEK, I work across multiple business units in a complex matrix organization, driving initiatives spanning digital transformation, website modernization (XM Cloud), SEO, performance marketing, Voice of Customer, and advanced analytics. My work sits at the intersection of strategy and execution—building systems, processes, and capabilities that enable long-term growth. Key focus areas: • AI-powered marketing (content, lead nurturing, insights) • Global stakeholder alignment across business units • Scaling digital teams and improving execution efficiency • Driving measurable impact on pipeline and visibility

Experience

• Senior Manager Digital Marketing at AMETEK
  May 2023 - Present · 3 yrs 2 mos

  Led digital strategy and execution across multiple global business units within AMETEK, operating in a complex matrix organization. Drove enterprise website transformation to XM Cloud, improving scalability, governance, and digital experience readiness. Built and scaled SEO and performance marketing initiatives using AI-driven insights and advanced analytics, improving organic visibility and demand generation. Introduced AI-led marketing workflows, enhancing content production, campaign effectiveness, and lead progression models. Collaborated with global stakeholders, IT, and business leadership to align digital initiatives with overall growth strategy. Contributed to scaling the India digital marketing function, expanding team capabilities and supporting rapid organizational growth—growing the team from 50 to 125 members within three years. AI & Marketing Innovation: • Built AI-driven workflows for content generation and campaign optimization • Developed intelligent lead nurturing and pipeline acceleration models • Enabled data-driven decision-making using AI-powered insights

• Kyndryl (Full-time · 1 yr 8 mos)
  • Head of Digital & Paid Media - Asia Pacific
    Jun 2022 - Apr 2023 · 11 mos

  • Senior Digital Lead- India and Australia
    Sep 2021 - May 2022 · 9 mos

• IBM (6 yrs 4 mos)
  • Campaign Success Manager and Senior Digital Strategist- Developer Marketing
    Mar 2021 - Sep 2021 · 7 mos

  • Senior Digital Strategist- IBM Cloud and Developer Marketing Program
    Jul 2019 - Mar 2021 · 1 yr 9 mos

  • Digital Strategist- IBM Cloud
    Jun 2015 - Jun 2019 · 4 yrs 1 mo

    To Manage end to end Digital marketing activities for IBM Cloud in India/South Asia region.

• Project Manager- Digital Marketing - IPAC at Thermo Fisher Scientific
  Mar 2014 - May 2015 · 1 yr 3 mos

  1. Developing digital marketing programs and ebusiness solutions (B2B & B2C) for IPAC 2. Responsible for project management of major programs to enhance the ebusiness solutions across IPAC 3. Digital marketing campaigns/ programs for lead generation across IPAC 4. Responsible for regional support of the website for South Asia.

• Assistant Marketing Manager at Infosys
  Sep 2011 - Mar 2014 · 2 yrs 7 mos

  I support products and platforms of Infosys to get more exposure in online world and help them to generate business leads through various digital marketing techniques