ShuMin Lin

Bringing 40Hz Neuromodulation to Global Aging Care|BD Director, HUKUi Biotechnology (Vitashine)|18+ yrs Commercializing Neuroscience & Specialty Care across US, APAC, EU|Ex-Abbott · Pfizer · Boehringer Ingelheim

Taiwan

About

A dynamic, passionate and result-driven leader with over 20 years successful career track record in pharmaceutical and consumer healthcare marketing.

Experience

  • 商務開發總監 at HUKUI
    Feb 2026 - Present · 5 mos

    We are currently seeking strategic distribution partners worldwide to scale VitaShine, our flicker-free 40Hz gamma light platform designed for cognitive wellness and dementia management.

  • Therapeutic and Vaccine marketing lead| Animal Healthcare at 百靈佳殷格翰
    Aug 2019 - Aug 2022 · 3 yrs 1 mo

    · Led therapeutic and vaccine portfolio achieving 132% sales target through strategic account management · Successfully launched new products with clear channel strategy, avoiding cross-channel conflicts · Developed and executed clinic development plans identifying strategic paths for product placement · Built and maintained relationships with key decision-makers in veterinary clinics · Implemented digital solutions to improve customer engagement and learning efficiency · Achieved 26% above target in new product launch through structured market approach · Managed cross-functional teams and collaborated with global stakeholders.

  • Marketing Associate Director at Merz Pharma
    Feb 2015 - Jan 2016 · 1 yr

    - Responsible for marketing department of a marketing manager, a senior manager and one marketing excusive. - Mederma cosmetics NPI launch plan and business model preparation and implement. - Sales partner selection and contract negotiation to exceed 3-years internal finance target within 3 months. - Sales partner management for hepatitis and scar cream prescription drugs and field coaching to ensure in market sales momentum.

  • Abbott, China (3 yrs 6 mos)
    • GPM
      Jul 2014 - Jan 2015 · 7 mos

      - Prepare Ensure Complete (FSMP) ethical launch plan and communication tools for internal and external stakeholders. - Leverage on Taiwan’s successfully ethical/community cooperation model to invite Taiwan key china pharmacy president to sharing the experience in China pharmacy launch symposium. - Conduct the downstream optimization project to better drive the HCP recommendation to differentiate ensure FSMP brand to competitors.

    • SPM
      Aug 2011 - Jun 2014 · 2 yrs 11 mos

      Renal product exceeded US$ 10 million sales. It may not be a big deal in many ways; but if this achievement can be recognized by SVP of International Nutrition, it's a great deal anyway.

  • PM at Pfizer
    Sep 2010 - Aug 2011 · 1 yr

    - Re-launch antipsychotic product-Geodon to optimize existing market potential while accelerate market share erosion of new indication. - Coordinate the biggest event-TNS (Taiwan Neuroscience Submit) last year as the project leader right after join in CNS team. - Develop the training workshop to accelerate the accountability and product knowledge for field force.