Shumaila Batool

Head of Product | B2B/B2C Platforms,Aviation Tech,Mobility,HealthTech

Dubai, United Arab Emirates

About

Results-driven Senior Product Manager with over a decade of experience in product strategy, market research, and leading cross-functional teams. Proven track record in managing product life cycles from ideation to launch and achieving strategic objectives. Expert in Agile, Scrum, and data-driven decision making.

Experience

  • UAS International Trip Support ()
    • Head of Product
      Oct 2025 - Present · 10 mos

      I own the vision and execution for our entire platform to simplify trip planning, execution and flight-ops. My focus: ship reliable products, reduce manual work, integrate where customers already operate, and turn data and AI into day-to-day leverage for our teams and clients. - Build UAS’s digital ecosystem — connecting customers, partners, and services into one seamless platform. - Lead strategy and delivery of our trip support platforms, the “digital control tower” for global flight operations. - Pioneer integrations and automation that eliminate manual workflows and set new industry benchmarks. - Harness AI and data to shape the future of flight ops, making UAS the first in business aviation to digitize end-to-end.

    • Lead Product Manager
      Mar 2025 - Present · 1 yr 5 mos

  • AI Product Consultant | Product & GTM Strategy at Retrivo
    Nov 2023 - Jan 2026 · 2 yrs 3 mos

    - Define and execute the product strategy, roadmap and optimizing AI for lost & found solutions. - Support GTM strategy, sales enablement, and customer engagement. - Build Retrivo’s LinkedIn presence and drive thought leadership.

  • Senior Product Manager at CAFU
    Jul 2022 - Mar 2025 · 2 yrs 9 mos

    B2B & B2B2C Lead Drove 60% of company revenue by scaling B2B growth initiatives, developing and executing a strategy to achieve 10x business growth. Strategically pivoted the product to target SMEs, improving product-market fit and driving sustained revenue growth. Planned and executed the migration of 10k+ clients to a new B2B platform, enhancing operational efficiency by 60% and increasing client adoption and engagement by 90%. Automated invoicing processes, reducing reconciliation time by 10 days and improving cash flow. Achieved a 40% reduction in manual workload, saving 25 man-days monthly through end-to-end process automation. Increased engagement and retention through UI/UX improvements across web and mobile platforms. Conducted in-depth customer segmentation. EV Canada Expansion & Connectivity (Connected Mobility) Market Penetration & Expansion: Led the successful launch of new B2C and B2B products in two major Canadian markets, Montreal and Toronto, achieving strong market entry through tailored solutions designed to solve key customer and operational challenges. Product Strategy & Execution: Developed and executed a comprehensive product strategy, driven by in-depth primary research. Coordinated four cross-functional squads to deliver scalable internal and customer-facing solutions that addressed regional business needs. Cross-Functional Leadership: Delivered results by fostering collaboration across product, engineering, and operations teams, ensuring timely execution, reduced bottlenecks, and continuous product iterations.

  • Senior Product Manager at Tradeling
    Apr 2021 - Jul 2022 · 1 yr 4 mos

  • Product Manager at Cheetay
    Jun 2019 - Mar 2021 · 1 yr 10 mos