Gurugram, Haryana, India
Shubham is a strategy & transformation professional with 6 years’ experience driving cross-functional initiatives in revenue and delivery operations, performance improvement, process redesign, and program management across consulting, fin-tech, and ad-tech space. He is a former consultant adept at Agile-led transformation, cost optimization, and value realization, with additional entrepreneurial experience in e-commerce business. He is proficient in Salesforce, Signavio, Visio, JIRA, & Gen AI tools, Shubham holds an MBA/PGDM from MDI Gurgaon and a MiM from ESCP Paris. He graduated in B.Tech, CSE from LNMIIT, Jaipur. He is a self-motivated, diligent, and accountable individual who is passionate about football, adventure sports, and traveling.
• Launched D2C clothing brand via e-commerce, driving 12% MoM sales growth via effective market analysis and 4P strategy • Improved product designs, packaging and digital experience as per customer feedback – reducing return rates by 22% • Optimized ads content, retargeting, and pricing – achieved 25x ROAS, 60% reduction in CAC, and up to 25% net profit
• Ideated product improvement and growth opportunities, directly informing GTM strategy roadmap for 4 European markets • Secured 3 strategic data partnerships to enhance product’s coverage and quality, boosting MRR by 36% for key accounts • Improved SEO by 25%, created marketing assets, and organized events that drove qualified leads and industry connects
Two months live project at NoBarr (Western wear women fashion brand in India) • Analysed the fast fashion market through market research & competitor benchmarking • Devised Go-to-Market strategy and launched Digital Marketing initiatives to boost sales • Increased brand awareness by orchestrating influencer marketing campaign on Instagram