Pune Division, Maharashtra, India
Experienced Head Of Marketing with a demonstrated history of working in the restaurants industry. Skilled in Event Management, Graphic Design, General Management, Marketing, and Hindi. Strong marketing professional with a BBA - Bachelor of Business Administration focused in Meeting and Event Planning from MIT School of Business.
Developed and executed data-driven marketing strategies, increasing brand visibility and driving a 35% sales increase within one year. Led a cross-functional team of 5 marketing professionals, overseeing content creation, digital campaigns, social media, and product launches for consistent brand messaging and engagement. Managed a ₹14 Lakh marketing budget, optimizing spending and achieving a 12% improvement in ROI through targeted campaign execution. Implemented SEO strategies, resulting in 40% growth in organic traffic and improved search rankings. Spearheaded a rebranding campaign, leading to a 10% increase in market share and stronger customer perception. Designed and optimized email marketing & retargeting campaigns, increasing conversion rates by 40% and enhancing customer engagement. Collaborated with sales teams to align marketing strategies with business objectives, driving a 30% increase in lead generation and higher conversion rates. Planned and executed high-impact events, webinars, seminars, conferences, and trade shows, enhancing brand authority and customer engagement. Managed the strategy, setup, and execution of digital marketing campaigns across paid and organic channels to maximize reach and engagement. Built and maintained a strong social media presence, driving audience growth and fostering brand loyalty. Monitored, analyzed, and reported on marketing performance metrics, optimizing campaigns to exceed KPIs and business objectives. Continuously researched and implemented new digital marketing trends and strategies, ensuring a competitive edge in the industry.
Responsible for sourcing, generating and building new business opportunities for the college through cold calling, emails and following up on warm leads from lead-inception to close. Required to have the sales skills to build a pipeline of qualified new prospects and deliver, or to be trained to deliver, effective presentations and product demonstrations. Responsible for the relationship with a prospect from lead-inception to close. Prospect for and identify new account opportunities to build a robust pipeline; involves a fair amount of cold calling and quickly moving the prospect through the company's pre-qualification process. Contributing to the top line growth and growing the customer base for MIT WPU by mean of BTL sales, Constantly updated the contact and mailing lists Monitored ongoing marketing campaigns Mapping the customer/learners (having an aspiration of becoming sucessful in the field of data science, Technology & Management)