Gurugram, Haryana, India
I have completed my MBA from S.P Jain Institute of Management & Research & specialize in Marketing Management. I has extensive experience in sales & distribution, process expansion and relationship management. I am currently working as Senior Manager for The Knot Worldwide and managing a team of +30 employees to provide data analytics support to our counterparts in US, UK and LATAM. I have also supported building the ecommerce channel for the company's paper production. In my previous role as a manager with the company I have managed voice calling operations managing a team of +10 to help provide customer excellence I have previously worked as the Key Accounts Manager for North India the hair care brand Schwarzkopf directly managing 35+ premium accounts wherein I was responsible for category expansion and new customer acquisition. I have also worked with the Aditya Birla Group managing their apparel brand Peter England in Eastern part of India.
•Program managing entire sales operations and strategy management for US and UK leading a 30-member team. •Optimizing end to end vendor acquisition process, helping organization acquire 5K+ vendors each month. •Aligning and driving organization wide goals through implementing KPIs in Sales Operations vertical. Professional Achievements •Developed and implemented in-house cost-effective automation solutions, resulting in $11K monthly savings post Jul’23 •Identified gaps in existing vendor onboarding and auto contract renewal process resulting in $1.5M earnings post Jan’23 •Recognized by TKWW leadership for designing an Attrition Predictability Model to identify flight-risk employees and develop action plans to retain talent. •Awarded the Core Values Award in 2022 among 500+ employee nominations for exceptional team management skills.
Responsibilities: •Responsible for process of fulfilling wedding related vendor requirements for 5000+ prospective Indian bride and groom each month, by making them hire Weddingwire certified vendors, with help of 20+ member team. •Provide end to end vendor onboarding & issue resolution services, and further convert these vendors to paid premium vendor subscription of the platform for their higher leads and conversion. Professional Achievements •Secured a Consumer Net Promoter Score (NPS) of 75% against the industry benchmark of 50% for all voice processes •Succeeded in converting 23% of all lead generating users to opt for more than 1 category for which they came on platform •Led the bride reviews project & succeeded in generating +30000 vendor reviews for increasing visibility for vendors over a span of one year; the project also helped identify 18000 new unregistered vendor interested in business tie-ups
Responsibilities: • Responsible for managing 30+ key salon chains and ensuring category expansion of existing and newly launched hair care products through designing lucrative commercial offerings, service excellence & imparting technical education • Developed business relationship with new salons chains to ensure market expansion and better brand positioning • Initiated in-salon activations to generate brand awareness and assist salons in greater revenue generation Professional Achievements • Achieved Rs.1cr. contract renewal & Rs.1cr. new tie-up contract with two of the biggest salon chains in India thus allowing entry in 130+ outlets • Successfully launched 3 new categories in North India's most reputed luxury chain (100+ outlets) thus allowing a quarterly growth of 13% in 2019 • Recognized by Country Head for helping Schwarzkopf achieve Rewarding Partnership award on 9th July 2019
Responsibilities: •Served as company rep & managed all operations for the company's brand Peter England (growth, business expansion, claims and logistics management, localized marketing & customer grievance resolution) for Orissa and Jharkhand •Responsible for managing 37+ exclusive brand outlets & ensured implementation of retail processes for operational efficiency •Maintained business relations with 200+ multi brand outlets to ensure sales growth, incentive achievement & push of new categories •Identified potential markets for growth, tied-up with existing or prospective franchisees for new store openings & overlooked end-to-end processes of store launch which included property finalization, development of store, preparation of opening & ensuring targeted sales Professional Achievements: •Secured secondary sales of 29.51cr in FY 18 for both territories with a 4.17% & 8.5% value and volume growth respectively •Achieved tertiary store sales of 22.81cr in FY18 with a growth of 3% and 7.25cr in Q1 FY19 with a growth of 12% •Succeeded in opening 6 stores in FY18 with an average size of 900 sq. ft.; 3 more slated to open in by October ‘18 •Responsible for re-launching the brand with 4 biggest multi brand outlets in Jharkhand which has generated business of 1.4 cr. in FY18 •Organized and led East zone in “Super Cup” initiative in FY18 to motivate stores to boost sales performance and bring excitement for sales staff; 2 stores from Orissa won 1st position in their respective categories •Awarded 3rd position for 100% target achievement in Jharkhand for FY 17 at the Distributor Meet 2017 in Phuket, Thailand •Selected amongst top 75 employees of ABFRL for leadership training as part of a management initiative led by the CEO
•Assessed 30+ Multi Brand Outlets in 7 major markets for suits segment in northern India to gain deeper understanding of key players •Conducted gap analysis to identify parameters influencing sales & singled out 3 attributes that has helped competitors gain edge •Designed a comprehensive business strategy for Van Heusen that will help the brand overcome shortcomings & attain leadership
•Examined 1.8k+ sample to understand consumption patterns & help an FMCG in Saudi Arabia tap new markets in beverage category •Assisted with identifying freelancing jobs for 500+registered unemployed candidates in project of a HR Ministry in Middle East •Evaluated behavioral patterns of 320+ potential loan takers for a major bank in UAE to assist them in introducing new product offerings