Gurugram, Haryana, India
I’m a writer and content strategist with 9+ years of experience turning ideas into impact. You can spot my name on the credit list of some award-winning shows, viral sketches, and scroll-stopping copy. Driven by empathy and curiosity, I craft content that connects, converts, and sticks. Having lived in 8 different Indian cities across states has given me a deep understanding of a diverse range of audiences, shaping the way I tell stories. Passionate about storytelling, data-driven insights, and creating lasting impressions - I bring purpose and personality to every project. Want your brand to become everyone’s BFF? Let's connect.
Led content strategy and execution for HP’s Personal Systems division in the Greater India market, driving targeted campaigns across formats for diverse B2B and B2C audiences Spearheaded AI-driven personalized marketing campaign for HP Accessories, creating precisely targeted ads tailored to regional audiences and career profiles Conceptualized and executed multi-channel launches for high-profile products and services, driving brand visibility with insights-backed strategies and storytelling Pioneered prompt engineering techniques to optimize AI-powered tools, ensuring efficient content creation for campaigns across global markets (WW, India and EMEA) Collaborated on calendar planning for social media campaigns for multiple accounts across markets, ensuring timely delivery of region-specific content aligned with business goals, garnering acclaim and appreciation Produced insight-driven content leveraging external data, across long-form and short-form formats—including social media, outdoors, direct retail, e-commerce, case studies, and executive-level video scripts Managed and collaborated with cross-functional teams, providing guidance on content creation, aligning efforts across stakeholders, and streamlining workflows to meet tight deadlines Edited and reviewed team outputs, ensuring alignment with brand guidelines, data-driven insights, and audience needs Integrated AI tools into workflows post Gen AI prompt engineering focused training, optimizing processes for efficiency and creativity while collaborating with technical teams to enhance LLM tool functionality Analyzed content performance metrics to refine strategies, drawing actionable insights from data to inform future campaigns
Head writer for Half Love Half Arranged (Amazon Prime/Amazon MX Player, 2023), winning critical acclaim and multiple awards, including a Filmfare OTT nomination for Best Dialogues Co-wrote Potluck Season 2 (Sony Liv, 2023), praised for relatable storytelling and ensemble performances Developed content for unreleased comedy series in collaboration with top Indian production houses Worked closely with directors and producers to align storytelling with audience insights and market trends
Developed show bibles and pilots for multiple branded series, ensuring alignment with client objectives Created and directed short-form video content, enhancing digital presence through engaging and relatable storytelling that also helped establish the brand voice
Wrote branded comedy content, amassing over 16M views collectively and boosting revenue with seamless brand integrations Created, reviewed, and refined short and long-form branded comedy content, collaborating with notable industry talents Gained hands-on experience in multiple verticals of video production including planning, acting, direction, and post-production Led the brainstorming sessions to lock-in the content calendar ensuring timely development of both trendy and meaningful content Mentored and nurtured a team of new talent, reviewing and editing their contributions to ensure consistent quality and timely deliveries
Created English and Hindi content across traditional and digital media for clients like UNICEF, Horlicks, and RAL Conceptualized Horlicks’ Women’s Day campaign, featuring an original Hindi poem celebrating grassroots sales agents Developed brand books for emerging brands, shaping well-defined identities and market strategies