Chennai, Tamil Nadu, India
A model, a writer, a trained Bharatnatyam dancer and Carnatic Music Singer & a PR professional – I have a total experience of 10 years in the fashion and entertainment industry and 8 years in the PR and Marketing industry. Pageants: Miss Kochin 2010; Miss Kerala First Runners Up 2011; Miss South India, Miss Talented 2013; Miss India Top 25, 2014 Ramp Shows: Kochin International Fashion Week, 2011; NIFT Fashion Week, Chennai 2012, Bheema Jewellery Fashion Show, 2012 etc. Media Appearances: Dhatri Hair Oil Ad, Francis Alukkas Jewellery Ad, Lalitha Jewellery Ad, Anashwara Silks Ad, RK Silks Ad, Lulu Kanchipuram Silks Ad, Chennai Cricket Team Anthem Song, Kalyan Showroom Inauguration at Calicut, Kochin etc. Magazines: Vanitha Magazine, Fashion Pages 2012; Kanyaka Magazine, Cover Page 2012; StyleSpeak - Salon & Spa, Cover Page 2016, etc Content Writing: Written for United Well-Being Foundation & Asiana Times in the capacity of a contributing writer on topics related to mental health, politics & lifestyle-oriented niches. PR: Madison PR, Perfect Relations, SAP Media, V Spark Communications and Moe’s Art. Overlooked PR and marketing for affluent brands like – Britannia, GoAir, Regus, FCM Travel Solutions, Radisson Blu, GQ, Goodyear Lubricants, ICAD, Sharp Sight Eye Hospital, P2E Pro, Moe's Art handling the PR for Amazon Prime, Viacom18, Universal Pictures & Warner Bros.
As a seasoned PR representative of ITC Grand Chola, with over 6 years of experience, my scope of work involves in leading complex projects and social media campaigns from inception to completion, driving digital visibility and delivering tangible results.
With Asiana Times fulfilling my creative flow of writing, I covered fashion, culture, food, travel and everything in between, niches.
At the United Well-Being Foundation I wrote quirky content pieces on people, situations & movies from a mental health perspective. From curating cinematic content to quick-wit social media posts, creating content on health aspects that matter has been a golden experience for me.
At V Spark Communications I was effectively handling multi-niched clientele -- Goodyear Lubricants, ICAD Group, Workspace By Innova, MasterTrust Capital Services, Revolution Games, Elitty Beauty, InkRevenue, HelperWorld, HouseEazy, P2E Pro, Sharp Sight Eye Hospitals, Trucknetic, KSP INC, Blue Rickshaw etc. I was overlooking curating effective pitch pegs, strategizing industry-specific PoAs, creating effective PR-centric campaigns along with brainstorming new-age ideas towards further enhancing digital visibility as well as business development for startups & enterprises. From tracking relevant headlines, keeping a tab of the digital new-age journalists, effectively running a PR team, keeping social networking platforms engagement in mind to ensuring a seamless connect between my team and client demands & establishments -- Client Servicing Manager is a role I truly enjoyed undertaking.