Shruti Idiwal

Group Head Art at Wavemaker India

Gurgaon, Haryana, India

About

A Creative Designer with expertise in creating Brand Marketing Content. Simplicity and Clarity is what defines my work. Using innovation as a key to redefine a design brief within time and cost constraints

Experience

  • GroupM (Full-time · 13 yrs 2 mos)
    • Art Group Head- Wavemaker India
      Oct 2019 - Present · 6 yrs 9 mos

      Designing social media creative which includes cinemagraphs, videos, GIFs and statics for brands like Fabindia, Pernod Richard, Amway India, Chumbak, TBZ Jewellers Cargill Foods (Nature Fresh, Leonardo Olive Oil, Gemini Cooking Oil).

    • Art Manager- Quasar Media Pvt Ltd.
      Jan 2017 - Oct 2019 · 2 yrs 10 mos

      Managing, producing and designing creative brand solutions for Havells, Standard, Crabtree, Some of the key campaigns are #LetItOut - Launching Havells Grooming range #BikiniDiaries - Breaking the bikini stereotypes within the Indian community with bold content #MakingADifference - Corporate communications campaign for Havells India #OneGreenStep - Earth Day Campaign for Havells India #ThingsMomLove - Mothers Day campaign for Havells India Redesigning stories from existing video content of different brands for Facebook India. Working on Television commercials to create shorter, more snackable stories, so they work effectively on social media. Assets include videos, gifs, cinemagraphs and Instagram stories of numerous brands (Vivo, Apple, Milo, Kwality Walls, Kwid etc.) Managing, producing and designing creative brand solutions for Max Bupa which include website pages, emailers, social media creatives, media banners etc.

    • Art Director- On Site - Nestle India
      May 2015 - Dec 2016 · 1 yr 8 mos

      Used my expertise to produce and design creative brand solutions for Nestle India, namely Maggi, Kitkat, Munch, Nescafe, Milkmaiid, Nestle Healthy Kids etc. -Managed Nestle Maggi crisis single handedly - Worked on relaunch of Maggi in India - Welcome Back Campaign - Actively designed the real time content for #MyBreak Campaign on Twitter for KitKat India, won Twitter Aviator Award at San Francisco, US -Creative art lead on all designs for #HelpMomBreastfeed a Nestle SHSH, Super Baby global campaign, 2016 - Creative lead for the launch of Munch Nuts on social media - Closely worked with Nestle corporate communications team to revive the brand image after Maggi crisis with the campaign #AlwaysThere. - Designed websites for Milkmaid and Nestle Health Kids

  • Creative Designer at Interactive Avenues
    Aug 2011 - May 2013 · 1 yr 10 mos

    INTERACTIVE AVENUES Managing, producing and designing creative brand solutions for- Amex Cards, Singapore Airlines, NIIT, Micromax, HeadHonchos, Axis Bank and many more. Responsible for creating designs of corporate collateral's including Websites, Microsites, E-Mailers, Fliers, brochures, newsletters, posters, banners, promotions & innovative creative solutions.