Shristi Singhal

Marketing Strategy & Growth | Client Strategy Manager @The Times of India (BCCL) | Ex-Sony Pictures Networks India

Noida, Uttar Pradesh, India

About

I am a results-driven Marketing Professional with hands-on experience across brand marketing, content strategy, campaign execution, and growth initiatives. I have worked with reputed organizations like Sony Pictures Networks India and The Times of India, gaining exposure to fast-paced, high-impact marketing environments. My strength lies in understanding consumer behavior, building brand narratives, and executing marketing strategies that drive visibility, engagement, and measurable growth. I enjoy working at the intersection of strategy and execution, where insights are translated into action. With experience in media, entertainment, and B2B ecosystems, I bring adaptability, structured thinking, and strong communication skills to every project. I am especially interested in core marketing roles including brand marketing, digital marketing, growth marketing, and campaign planning. I believe marketing is not just promotion—it’s about creating relevance, trust, and long-term value for brands. 🔹 Key Skills & Interests • Brand & Marketing Strategy • Digital & Content Marketing • Campaign Planning & Execution • Market Research & Consumer Insights • Growth & Performance Marketing • Media & Entertainment Marketing I am currently open to core marketing opportunities freelance projects where I can contribute meaningfully, learn continuously, and grow with the organization. Feel free to connect or message me to collaborate, discuss ideas, or explore opportunities. 📅 Book a call here → https://calendly.com/shristiy591/30min

Experience

  • Client Strategy & Growth Manager at Bennett Coleman & Co. Ltd. (The Times of India)
    Dec 2025 - Present · 7 mos

    Responsible for driving client partnerships, coordinating marketing initiatives, and supporting growth through data-driven account strategy at The Times of India.

  • Marketing Intern at Sony Pictures Networks India
    Apr 2025 - Jun 2025 · 3 mos

    Executed influencer-led campaigns for Sony Max 1 launch, ensuring 100% timely delivery. Designed briefs and tracked ROI through dashboards.

  • Business Development Executive at Unacademy
    Mar 2024 - Jul 2024 · 5 mos

    Conducting extensive market research Analysing market Trends tracking Business performance identifying profitable business opportunities

  • Sharda University (8 mos)
    • International relations
      Mar 2023 - Oct 2023 · 8 mos

      International Relations Department || working on Study in India project and Government Sponsored Malawi Scholarship project , Manage Whole Malawi Country and other international countries

    • International Marketing Specialist
      Mar 2023 - Oct 2023 · 8 mos

      Boosted international enrollments by 80% through outreach. Increased alumni referral revenue by 70%.