Hyderabad, Telangana, India
Believes 'processes are more important than the end results'. Business Consultant with 10+ years of experience in market research and the FMCG industry. Skilled in trade promotion management, market sizing & forecasting, business report writing, and FMCG distribution. Strong academic background with a post-graduate of MBA focused in Marketing from PUMBA (Department Of Management Sciences, Uni of Pune). Quintessential Indian, being an avid Cricket fan who often quotes Bollywood.
Area: Consulting Projects, Research (Quantitative | Qualitative | Secondary | Primary) Key Skills: End-to-End Consulting & Research Projects- - Contribute to design & draft proposals and study outlines for client requirements - Contribute to building frameworks for critical and high-value market research - Design and draft reports and proposal templates Stakeholder Engagement- - Delivered high-impact research and consulting engagements commissioned by an internal team (syndicate), and clients (consulting) - Maintained regular stakeholder interactions for a constant flow of information on delivery status, expectations, exceptions, and new additions to enhance the efficiency and quality of the overall research assignment Team Management- - Mentor and manage a team of research associates with emphasis on project outcome improvisation and adherence to the committed timeline. - Oversee and assist team members about analysis covered by associates in the assigned projects and ensure that benchmarks are met
Area: Research (Quantitative | Qualitative | Secondary | Primary) Responsibilities: - Identify, collect, and organize data for use in designing proposals for client-specific requirements - Design study outlines for market research assignments - Study company intelligence, market intelligence, benchmarking, and data analysis - Performing qualitative & quantitative analysis aligned to the research assignment focusing on markets, sectors, clients, competitors, products, and regulatory developments - Understanding and implementation of strategic frameworks such as 'Porter’s 5 forces/value-chain analysis' relevant to the market - Carry out primary research to triangulate critical aspects of the research assignment - Assist in overseeing that timelines and benchmarks are being met for clients - Collaborate with multi-functional teams within the company to ensure timely completion of the assignments - Support delivery of thought leadership initiatives such as marketing collaterals
Kansai Nerolac Paints Limited (KNPL) is the second-largest paint & coatings company in India and is the leader in the industrial coatings segment. The company manufactures a diversified range of products ranging from decorative paints & coatings for homes, offices, hospitals, and hotels; to sophisticated industrial coatings for industrial purposes. Key Skills: - Retail Trade Management - Trade Promotion Programs - FMCG Distribution - Sales Tracking - Retail & Industrial Customer Acquisition - Consumer Loyalty Programs - Equipment Repair Coordination
Key Skills: - Social Media Listening - Brand Tracking - Brand Reporting - Competitive Analysis Tool: Synthesio https://www.synthesio.com/
Worked as a lead generation analyst to help clients with various categories of leads as cold/warm/hot leads based on their interest of collaborating in specific field area.