Kolkata, West Bengal, India
With over 12 years of experience, I specialise in brand communication, content strategy and customer communication, with hands on experience across social media management, campaign planning and integrated marketing communication. I have worked with diverse sectors including FMCG, educational institutions, food and beverage brands, retail, government organisations and international platforms such as the Dubai Expo, adapting communication to different audiences, markets and business objectives. My expertise includes social media strategy, content development, digital communication, brand messaging, product communication, leadership communication and customer engagement across platforms such as LinkedIn, Instagram, YouTube, Facebook and X. I also bring experience in podcast planning and content, as well as influencer marketing, including creator collaboration, briefing, alignment with brand guidelines and performance evaluation. I have worked extensively in regulated environments, balancing creativity with compliance. I bring strong experience in stakeholder management, agency coordination and cross functional collaboration, ensuring consistency of brand voice across channels. My approach focuses on clarity, relevance and long term brand value rather than short term visibility. Core skills include: 1. Strategy and brand communication 2. Content strategy and copywriting 3. Social media marketing and platform management 4. Podcast content and distribution 5. Influencer marketing and creator partnerships 6. Integrated marketing communication 7. Digital campaigns and customer journeys 8. Stakeholder and agency management 9. Corporate and leadership communication
Account Executive - Social Media | Website | App | Content and Communications for both B2B and B2C organisations.
Social Media Management for FMCG, Educational Institutions, Sports and Entertainment, Restaurants, Government, Film Festivals along with eCommerce, App and Website communication.