Shreya Chandrashekar

Business Administration at University of California, Riverside

San Jose, California, United States

About

Fourth-year undergraduate student at UC Riverside, majoring in Business Administration with a concentration in marketing. I have a strong interest in brand marketing and how creativity and consumer insight come together to shape impactful brand experiences. My experience spans marketing strategy, outreach, and event operations through roles such as Operations Committee Member for Rose Hack, where I’ve supported sponsorship outreach and event logistics, along with Marketing Intern at Ikaiken, where I developed strategies and visual content for startups. These experiences have strengthened my skills in communication, organization, and creative problem-solving. I’m eager to continue learning and contribute to projects that blend strategic thinking with creative execution to build brands that connect with audiences in meaningful ways.

Experience

  • Operations Committee Member at RoseHack
    Jun 2025 - Mar 2026 · 10 mos

    •Supporting the planning and execution of UC Riverside’s largest women-centric hackathon, hosting over 250 attendees. •Coordinating with vendors for catering, logistics, and sponsorship inquiries to ensure smooth event operations. •Collaborating cross-functionally with other committees to manage venue setup, registration, and participant experience.

  • Intern at ikaiken
    Jun 2024 - Sep 2024 · 4 mos

    •Specialized in product development and proposed marketing strategies to clients in order to improve their media presence and customer retention •Assessed the service and user interface provided by competitors and delivered cohesive visual presentations to clients •Created scale-up and workflow plans for startups

  • Student Outreach Coordinator at Associated Students of the University of California, Riverside
    Sep 2022 - Jun 2023 · 10 mos

    •Appointed to serve as Student Outreach Coordinator in the Office of the President within UCR's "Associated Students"(ASUCR) committee. •Acting as the liaison between two committees, the Student Voice Committee (SVC)and ASUCR. Was responsible for delivering data collected from SVC to ASUCR and making improvements accordingly based on student results. •Many of these surveys cover major problems within UCR such as lack of transportation accessibility on campus, limited commuter parking etc. Demonstrated expertise in organization, time-management and attention to detail.