Israel
Rejoining the Elevate team, I'm figuring out how to connect strategic content building—both in-program and through event marketing—to big revenue goals. Wish me luck!
Same, well sort of the same, but different (title).
I led a small but mighty content marketing team supporting Elevate (our flagship conference), Lifecycle Marketing, monday insights (our weekly thought leadership newsletter), monday academy, and much more.
Shortish story: About a month after I joined the Programs team at monday.com which included working on all-things content marketing for monday U, I was asked to become the "champion" AKA program lead for the very first monday U program for content marketing! Totally thrilled, the side gig of taking on this program became the answer to my secret prayers for a new way to marry my skills as a content marketer with my MA in OD — building a 5-week hybrid training program from the ground up. From strategy to marketing to screening to syllabus building to lecturer training to pulling the whole hoopla off, it was everything I hoped it would be and more. Also, we're getting some amazing folks into hi-tech. Cue a whole bunch of proud and humble feels.
Managed the most awesome content marketing team and had the time of my life doing it! Every day was a mix of harnessing my skills as a content marketer and manager as well as learning new skills as we ran. This included everything but the managerial kitchen sink. Here's the short-list: Leading marketing campaigns, strategizing ongoing content strategy, brand revision, PR, sales enablement, thought leadership, paid media, and employer branding.
New title, same me. Transiting full-time after finishing my MA allowed me to create even more awesome and exciting content for Powtoon. A win-win all around.
Following my time in the marketing agency space, I was ready to become a team member of a startup on the inside. After being dubbed "powtoony" by Powtoon's Chief Executive Unicorn, I quickly got to work, taking on a role on the digital marketing team. No two days looked the same, which kept my role at Powtoon awesomely dynamic. Be it developing website and blog content, social media management, product marketing, employer branding, brand reputation management, or B2B Sales collateral, there were always more ways to learn and grow.
As part of my practicum seminar during my MA in OD, I had the chance to put my organizational consulting skills to the test for one of the top cybersecurity firms in Israel. It was an eye-opening experience working alongside the VPHR and HRBPs to uncover the top challenges and opportunities of improvement for their R&D teams. Following in-depth interviews, observations, and research, my team and I were able to deliver a diagnostic report on our findings and suggested interventions. It was a huge testament to the power of experiential education that gave me a real sense for the field on the ground.
With a mixed bag of marketing and business development experience under my belt, there couldn't have been a better landing place than Bold Digital Architects. The inbound marketing agency's second hire, I quickly began to connect with inbound and outbound prospects and guided them through their buyer's journey. Job crafting my role, I also began to strategize and create inbound marketing content for Bold's social media channels, email marketing campaigns, as well as for the blog. It was through the blog that I came to write "My favorite paradox", a piece on my BizDev work using video to engage cold leads and educating them about their marketing efforts. The blog post was picked up by top content curators such as Upwork and Business 2 Community. From there, Josh Braun caught wind of it and invited me to be a guest on his acclaimed sales podcast — Inside Selling. We talked about my video strategy, selling through personalization, and gluten-free baking. Kind of a whirlwind. As the company grew, I also took on the role of recruiter, bringing inbound recruitment to the heart of our full-cycle methodology. From here, I sat down with executives and employees alike to better understand the values and experiences of working at Bold in order to build an authentic EVP and employer branding strategy to share with candidates.
I did something chutzpadik. While job searching for my first full-time gig out of college, I came across the Bold blog and read some really interested pieces that may have had a couple of typos. So Silly Shoshi decided to send a LinkedIn message to the CEO about it, oh and by the way, that BDR role they were hiring for? I could be interested. My cold, value-adding outreach (which I wouldn’t have had the jargon to call it then, but I sure can now) won me an interview despite my lack of experience. And the rest is history.