Shoja Sherlin

Enterprise Account Development | Hyland | B2B SaaS | Marketing

Waterloo, Ontario, Canada

About

I help organizations modernize the way they manage information, automate processes, and improve business outcomes. With a background in SaaS sales and customer engagement, I enjoy connecting with leaders to understand their goals and uncover opportunities for meaningful transformation. Let’s connect if you’re into transforming customer experiences through automated content management.

Experience

  • Sales Development Representative at Hyland
    Apr 2026 - Present · 4 mos

  • Account Development Executive at OpenText
    Sep 2024 - Mar 2026 · 1 yr 7 mos

    I develop strategy for discovering, nurturing, and qualifying a pipeline of leads, and converting those leads to Sales-qualified opportunities and revenue. * 10+ Meaningful conversations per week * 2+ Meetings per week Q4 2024: SQL 256%; Pipeline: 2.7 M Q1 2025: SQL - 150%; Pipeline - 6.4 M Q2 2025: SQL - 120% ; Pipeline -4.1M Q3 2025: SQL - 175%; pipeline- 8.6 M Q4 2025: SQL - 155%; pipeline - 4.2 M

  • Freshworks (2 yrs 9 mos)
    • Business Development Executive
      Oct 2020 - Sep 2022 · 2 yrs

      ● Cultivated and sustained strong relationships with key clients, serving as the primary point of contact for inquiries, escalations, and strategic discussions ● Recommended and implemented industry best practices for client operations using the Freshworks Suite, leading to an improvement in overall operational efficiency ● Executed daily calls, establishing connections with over 70 customers per day and expertly sourcing more than 200 new business opportunities within a calendar year, contributing to a 33% increase in the sales pipeline ● Played a pivotal role in onboarding new customers, ensuring a seamless transition, and providing product training, resulting in a 21% increase in product adoption rates ● Advocated for client needs, resulting in a reduction in customer support tickets and an increase in customer satisfaction ● Maintained a robust sales pipeline, exceeding targets and driving consistent revenue growth, achieving a 3.4% increase in ARR. ● Achieved the highest number of account closures in the team during H1 & Q4 of 2020, contributing to a 25% team-wide increase in revenue and earning recognition with a prestigious 'Wow employee' award, twice from the management

    • Inside Sales Account Executive
      Jan 2020 - Oct 2020 · 10 mos

      In my long internship period with Freshworks, I ● Spearheaded and implemented rigorous lead qualification strategies, resulting in a 33.3% improvement in lead-to-opportunity conversion rates ● Provided sales support by preparing materials and coordinating client meetings, contributing to improved meeting efficiency ● Ensured compliance with Budget Authority Fitment Timeline (BAFT) standards ● Managed the entire sales process, from lead qualification, demonstration, and negotiation to deal conversion, optimizing outcomes ● Achieved a 25% reduction in the sales cycle time by ensuring the seamless progression of more than 80 deals