Pune District, Maharashtra, India
A MBA graduate from IIM Kashipur currently working in in the domain of product management and growth marketing for Bajaj FinServ. He has previously worked with world’s largest Ed tech company BYJU’S where he worked on pan India marketing campaigns across the gamut of ATL, BTL, Agency and Media Marketing, establishing the brand as a major player in the region. With his skills and knowledge in Marketing and analytics that he has developed both during his Bachelors in Technology (CSE) and MBA (Marketing). He is aiming to work across industries to provide domain intensive solutions for business transformation and growth with the application of same skills. Academic Snapshot • MBA from Indian Institute of Management, Kashipur • B.Tech in Computer Science and Engineering from Institute of Engineering and Rural Technology Allahabad Tools : MS Office, R, CRM Software, PowerBI, SQL, Tableau,JIRA Other Interest : Taekwondo, F1, Photography, Reading
Engagement | Activation Rewards and loyality program Cross sell Campaign management -Moengage, Email, Push Notifications, Communication flows ,WhatsApp
Drove data-led credit card acquisition, boosting traffic, engagement, and conversions Led end-to-end product lifecycle across web and app for seamless user journeys. Optimized qualification and UI through behavior analytics and A/B testing. Partnered with marketing to execute high-impact campaigns and drive awareness. Aligned product roadmap with business goals, fueling portfolio growth at Bajaj Finserv
Offline Marketing - ATL,BTL campaigns for the states of Haryana,Delhi NCR and Uttar Pradesh Agency and Media Management -TOI ,Hindustan times,Amar ujala ,Hindustan Product Marketing for vidyartha (GOOGLE LMS) Pan India Marketing Operations