Singapore
• Co-founded COSYNE Studios and led end-to-end audio production workflows across client projects. • Completed audio post-production for NUS deliverables (editing, mixing, mastering) with clear turnaround and quality control. • Ran full recording sessions for artists, including session planning, tracking, vocal comping, and final masters.
• Built end-to-end marketing strategies for two companies, including target audience definition, positioning, content pillars, and channel plans. • Shaped brand identity and messaging (brand guidelines, tone of voice, and key value propositions) to support launch and growth.
• Built a full-funnel growth engine (socials & paid ads → website → WhatsApp), delivering 100 leads/month with a 20% conversion • Grew demand to 100% capacity utilisation and maintained a consistent full booking pipeline through ongoing funnel testing and optimisation.
• Supported 2 client accounts across branding, go-to-market, and lead generation • Executed a rebrand and marketing campaign for a health & wellness client, driving 150+ leads. • Built foundational launch assets for a new health & wellness venture, including brand guidelines and a content + social strategy.
• Identify potential projects based on market research & user needs • Led planning & strategy for a new B2C service • Collaborate w/ marketing department to increase reach, expansion & scalability • Developed UX/UI to ensure customers have a smooth/pleasing experience