Delhi, India
Product Manager with 3+ years in fintech, building customer-focused solutions across lending, mutual funds, and growth. Experienced in launching loan eligibility engines, MF integrations, risk systems, and driving user engagement. Passionate about solving real-world problems through data-driven product thinking.
• Unified processes across CAMS and KFintech into a single interface, enhancing operational efficiency. • Implemented CKYC integration, reducing onboarding time by 60% and improving user experience. • Developed risk monitoring systems, including a comprehensive risk portal for real-time visibility on LTV ratios and NPAs. • Streamlined customer support with a Ticket Management System, decreasing resolution time by 37%.
• Optimized the Mutual Fund account onboarding and KYC flow, achieving a 43% daily increase in conversion rates. • Enhanced Mutual Fund scheme pages with decision-support tools, leading to a 55% increase in traffic. • Launched an External Mutual Fund Investment import feature, facilitating ₹300M+ in investments within the first month. • Drove organic growth through SEO initiatives, resulting in an 87% increase in organic traffic.
• Drove a remarkable 125% improvement in organic visit-to-lead conversion through data analysis and growth experiments. • Led the implementation of CleverTap, defining key event schemas and designing customer journeys for enhanced engagement. • Executed targeted campaigns via WhatsApp, SMS, email, and push notifications, ensuring quality assurance across all CRM initiatives.