Greater Delhi Area
Seasoned Digital & Business Transformation leader with 15+ years of cross-industry experience across global and Indian organizations in pharmaceuticals, chemicals, FMEG, cement, and FMCG sectors. Proven expertise in driving enterprise-scale sales transformation and change by aligning business strategy with technology-enabled execution that delivered measurable business value. Led numerous large-scale, end-to-end transformation initiatives spanning go-to-market redesign, sales digitization, and large-scale deployment of CRM platforms, including Salesforce, Veeva, IQVIA, Systems, and SAP (SAP C4C), along with SFA, DMS and loyalty ecosystems. Delivered measurable impact across Customer, Influencer & Channel partner engagement, lead funnel management, forecasting accuracy, pipeline visibility, field force productivity, and sales effectiveness. Known for simplifying complexity and leading change at scale, I focus on building intuitive, data-driven commercial systems that enable customer-facing teams to perform with greater agility, visibility, and efficiency. Trusted advisor to C-suite leaders; skilled in influencing key stakeholders through data-driven insights and strategic foresight. Over the years, I have partnered closely with leadership teams across organizations including Jubilant Bhartia Group, Topsoe A/S, Takeda Pharmaceuticals, Signify, LafargeHolcim, and Arvind Limited to bridge strategy and execution, delivering tangible improvements in revenue growth, turnaround time, sales productivity, and operational excellence. Open for conversations around commercial modernization, AI, automation, and performance excellence — especially where data, process, technology, and people converge to build future-ready sales organizations.
As a Head Sales Digital Transformation, I am responsible for transforming business through visionary leadership, driving growth, profitability, data-driven insights & customer-centric Innovation (across three listed companies of the Jubilant Bhartia group: Jubilant Ingrevia, Jubilant Pharmova & Jubilant Agri & Consumers Products Ltd). Successfully built data-driven organizations, high-performing teams, and transformation programs that unlock sustainable growth. Led initiatives for shifting from Excel-based reporting to real-time dashboards in SFA, SFDC & Power-Bi. Delivered several high-impact strategic/digital programs within defined scope, time, cost, and quality metrics. Key Initiatives and Accomplishments: ▪ Led end-to-end implementation the Distribution Management System (DMS), SFA and retail automation system, improving efficiency, transparency and secondary sales ▪ In-house development & implementation of Expanse Management System ▪ Implemented online/ self serviced Primary & Secondary Sales Order booking via mobile application and portal ▪ Rolled out site (lead) tracking and sharing system ▪ Redesigning reporting frameworks and dashboards ▪ Revamped Salesforce CRM- redesigned the sales pipeline, improving sales efficiency and revenue visibility ▪ Launched Customer Portal for Channel Partners, boosting channel engagement and self-service. ▪ Implemented Business Insights & analytics dashboards for sales performance and strategic decision- making ▪ Deployed Loyalty Program for partners and influencers, enhancing retention, secondary and tertiary sales ▪ Drove AI/ML and RPA use cases in dynamic business scenarios and sales optimization ▪ Initiated Digital Marketing and e-Commerce ▪ Improved Customer Journey & NPS, aligning CX with business growth Achieved 100% adoption of SFA and DMS in consumer trade and retail channels, reduced operational costs by ₹50+ Lakhs through DMS optimization, and doubled productive field visits through successful SFA rollout.
Led sales transformation by optimizing processes using Salesforce (SFDC) and analytics platforms to enhance forecasting, pipeline management, and sales productivity. • Drove Sales force transformation through digital & analytics • Led/contributed on key Global Commercial Excellence projects: - Supported Business through BI Dashboards & Reports (SFDC, SAP Analytics Cloud etc.) - Pricing Excellence - Customer Segmentation - CRM Enhancement • Global Manufacturing & Supply Digitalization Projects • Remote Assistance, AR/VR, AI/ML & IoT projects
Commercial Excellence (& Digital Transformation) leader, India & subcontinent business, and was responsible for driving: • Responsible for Salesforce transformation through effective CRM implementation, efficient SIP management, and leading initiatives to support the Data-driven decision-making • Successfully led multiple Digital Transformation projects/initiatives • Successfully Implemented Veeva- SFDC CRM • Commercial Excellence & Salesforce Effectiveness • Effective Sales Incentive management • Business Insights and Analytics • Worked closely with ICMEA & GEM region (Global) teams for various Salesforce Transformation Projects • Worked /lead several other transformation projects with top consultants (like McKinney & Co., BCG, Accenture, Cognizant etc.)
• Conceptualized, deployed & led the digitalized Customer Relationship Management programs for Philips Lighting India's (Signify) for channel partners, Influences, and Specifiers, etc. to support the commercial strategy • Developed an online redemption management system for key stakeholders like retailers, contractors & specifiers • Lead-conversion/sales performance monitoring, analysis and strategizing actions accordingly • Developed analytical and reporting mechanisms for various engagement & incentive programs • Worked on other transformation/strategic projects with top consultants (McKinney & Co.)