Delhi, India
Working in the Private Equity Group
Worked on streamlining BD operations - standardized outreach materials, built a GTM playbook, crafted the product pitch, and supported sales with impactful collateral
[Awarded a PPO] Worked on scaling B2C sales 2.5x for a $400M+ building materials client. Led pan-India ATL & BTL marketing campaigns tailored to customer archetypes and built a governance system to track 40K+ field visits. Initiated implementation with early signs of stronger dealer engagement and 20% higher customer interest.
Built a Fuzzy Cognitive Map model to evaluate cost-benefit of rural investments for enhancing village livability. Led stakeholder interviews, designed FGDs for data collection, and ran simulations to validate the model—enabling the NGO to strengthen partnerships with ministries and donors.