India
Brand marketer turned AI-curious storyteller, currently building at MongoDB after spending 7 years in advertising and consumer brands. I love creating culture-first narratives, meeting new people, travelling to the mountains, cooking comfort food, dancing, swimming, and buying more books than I can't finish reading. Usually found juggling marketing ideas, MBA classes, spicy food cravings, and an unhealthy amount of reel scrolling.
- Executed end to end campaigns for Spotify India's podcast vertical. Handled 3 title marketing campaigns that included performance marketing and production requirements. Got an Effies shortlist for "Dear Teenage Me" podcast campaign. - Strategized new vessel branding for Deltin Royale Goa. Met all their daily ATL needs. - Analyzed social media KPIs and drew learnings and strategies for Only Natural Diamond (NDC). Did their website management and collaborated with authors for articles. - Orchestrated the IPL, T20 and the festive campaigns for Coca-Cola India. - Managed 2 influencer marketing campaigns with 11 CAT A and 100 CAT B influencers that garnered about 30% increase in followership for Nestle Lactogrow.
- Revamped Suraksha card for Manipal Hospitals - A healthcare card. Achieved 65% more sales than in 2019 by WhatsApp database and Mainline Marketing Campaigns. - Worked at revamping brand language and tonality for Central Park (real estate brand). - Overshot the quarterly target of app downloads by 20% using only mainline channels.