Dehradun, Uttarakhand, India
Digital Marketing Executive with 3 years of hands on experience across campaign execution, content strategy, CRM management, and performance analytics in B2B and D2C environments. At Foxmula, an EdTech D2C platform, I ran end to end organic campaigns across Instagram, and Facebook, growing user engagement by 30% through structured content rollouts, audience targeting, and continuous optimization. I also identified and activated college event sponsorships, negotiating directly with faculty heads and coordinators, and managed real time social media coverage to support enrollment lead generation. Alongside this, I maintained CRM data integrity and contributed to consumer insight analysis for the broader marketing team. In my current role at Shree Plastic Packaging, I work with KPI tracking tools and cross functional reporting workflows that contributed to an 80% reduction in operational process delays, sharpening the analytical discipline I now bring to marketing decisions and performance reporting. 9x certified across Google Analytics, Google Ads Creative, Google AI-Powered Performance Ads, Google Conversion Optimization, HubSpot Digital Marketing, HubSpot Social Media Marketing, HubSpot AEO Fundamentals, Semrush Marketing Analysis, and Semrush AI-Powered Marketer. Tools I work with: HubSpot CRM · Google Analytics · Canva · Excel · Google Sheets · Claude AI · ChatGPT · Gemini Actively looking for Digital Marketing roles spanning campaign execution, content strategy, SEO, CRM, and analytics, where cross functional coordination and data backed decisions drive real business outcomes. Open to opportunities, feel free to connect or message.
Maintained structured KPI tracking systems in Excel and Google Sheets to monitor operational performance and produce weekly reports for stakeholders across the business. . Contributed to an 80% reduction in process delays by identifying operational inefficiencies through structured data tracking and reporting. . Managed sales, inventory, and supply chain data with accuracy using structured validation controls across invoices, purchase orders, and shipment records. . Supported budgeting and cost optimisation through data analysis and structured performance reporting. . Developed vendor performance tracking frameworks to improve execution accountability across the supply chain. . Coordinated cross functionally with stakeholders using data backed reporting to support timely, informed decision making.
Worked across digital campaign execution, event sponsorships, and performance reporting for an EdTech D2C platform focused on student enrolment and engagement. . Planned, executed, and tracked end to end digital marketing campaigns across Instagram and Facebook improving user engagement by 30% through structured content rollouts and performance driven optimisation. . Identified and negotiated college event sponsorships by liaising directly with faculty heads and event coordinators defining co promotional requirements, lead collection frameworks, and social media coverage that fed the enrolment pipeline. . Managed on ground and digital presence at sponsored college events, handling real time social media coverage and collecting structured student lead data. . Compiled regular campaign performance reports tracking KPIs and engagement trends, translating data into actionable briefs for the next campaign cycle. . Maintained CRM data integrity and contributed to consumer insight analysis for the broader marketing and sales teams.
Part of Foxmula's D2C student enrollment team, focused on outbound lead conversion and performance reporting. . Conducted 50+ outbound calls daily, qualifying prospective students and converting enrolments through consultative, needs based conversations. . Tracked call outcomes and customer engagement metrics, compiling structured performance reports to support marketing and outreach decisions. . Surfaced recurring student objections and feedback patterns from high volume outreach, contributing insights to stakeholder presentations and campaign improvement discussions.
Took time after university to explore my career direction and support my family's business ventures, contributing to the operations of a family run restaurant and a residential construction project. This period gave me practical exposure to business operations, vendor management, and cross functional coordination while I identified where I wanted to focus my professional career.