Shirly Josef

Director of Product at Claroty; MIT MBA

Tel Aviv-Yafo, Tel Aviv District, Israel

About

A highly experienced product executive, providing end to end product vision, strategy, and exection. A true team leader and mentor, with excellent communication and interpersonal skills, and high self-learning abilities. Ample experience in complex B2B SaaS solutions, working with large enterprise customers globally. MBA from MIT and MSC and BSc in Engineering from Tel Aviv University.

Experience

  • Director of Product Management at Claroty
    Sep 2024 - Present · 1 yr 11 mos

    Claroty empowers organizations to secure mission-critical, cyber-physical systems across industrial, healthcare, public sector, and commercial environments.

  • VP Product at ThriveDX Enterprise
    Feb 2022 - Aug 2024 · 2 yrs 7 mos

    - Leading the entire product strategy, roadmap, and vision of our cybersecurity B2B enterprise solutions - Championed transformative changes in our product development approaches, leveraging AI, agile methodologies, and cross-functional synergy, resulting in accelerated product releases - Promoted after a year to oversee the entire Product department, managing a large team of product managers and UX/UI, being part of the executive team and reporting to the CEO

  • Innovative Systems, Inc. (6 yrs 1 mo)
    • Product Director
      2017 - 2022 · 5 yrs

      - Oversaw the Product team - Product Managers, Product Marketeres, and Strategy Managers - Led global partnerships, ran business development initiatives, identified strategic alliances and negotiated contracts. - Responsible for product direction, product design and product features, marketing plans, product launches, and pricing. Collaborated cross-functionally to solicit feedback and determine specifications. - Regularly updated the Board of Directors on strategic initiatives and key programs.

    • Product Marketing Manager
      2016 - 2017 · 1 yr

      - Mined customer insights and determined product positioning and messaging, defined global pricing. - Ran business development initiatives- determined best markets to penetrate, identified potential partners for global expansion, initiated relationships, and executed partnerships. Product partnerships, content partnerships, and co-sales partnerships. - Planned go-to-market strategies, launched new products and managed its cross-functional implementation - Developed end-to-end sales enablement tools and advised on demand generation programs

  • MBA Graduate Student at MIT Sloan School of Management
    2013 - 2015 · 2 yrs

    Full time MBA student

  • Global Marketing Summer Associate at Medtronic
    2014 - 2014 · Less than a year

    Global Marketing, Emerging Therapies for the Brain Modulation Business (DBS), Neuromodulation division • Developed comprehensive field training program personalized to markets in four continents, supporting launch of novel neurological technology. • Solicited feedback from regionally-based marketing teams to support publication of high-impact clinical data. • Performed product barrier analysis and partnered with cross-business experts including sales, R&D, clinical, regulatory, and legal teams to ensure global strategy is implemented.