Shireen Gerhold

Driving Innovative Design Solutions for DARCARS, One of the Nation’s Largest, Leading Automotive Groups

Springfield, Virginia, United States

About

Creative leader blending design strategy, storytelling, and experiential innovation to shape immersive brand environments. Skilled across luxury, hospitality, residential, and commercial sectors, transforming physical spaces into high‑impact experiences that elevate brand identity and business performance. Known for bold vision, human‑centered design, and translating complex challenges into creative, revenue‑driving solutions.

Experience

  • Senior Interior Designer, Facilities | Translating Brand Strategy into Customer Environments at DARCARS Automotive Group
    Mar 2024 - Present · 2 yrs 4 mos

    DARCARS is one of the largest and most recognized automotive dealership groups in the U.S., offering a wide range of luxury and mainstream brands. With a strong presence across multiple states, DARCARS is known for its industry leadership and commitment to local communities.

  • Principal Designer & Founder at SHIREEN DESIGN LLC
    Dec 2023 - Oct 2024 · 11 mos

    Expert in Design Consulting, Interior Design, Branding, & Marketing | Bringing High-End Design to All | Specializing in Residential, Commercial, and Hospitality Interior Design and FFE

  • Interior Design & Airbnb Entrepreneur/Host at Airbnb
    Aug 2020 - Oct 2024 · 4 yrs 3 mos

    Renovated and staged property for a high-end experience Built brand and marketing presence Offered outstanding hospitality experience Achieved super host status within six months Maintained 0% vacancy & 5 Star reviews Successfully managed team & operation remotely Traveled united states to explore & experience AirBnB for research

  • Vice President of Business Development- Promoting Brand at Carlyn and Company Interiors + Design
    Aug 2023 - Dec 2023 · 5 mos

    Carlyn and Company Interiors + Design is an award-winning design firm specializing in luxury amenities with over three decades of experience, we pioneer innovative approaches to amenities spaces that stand out in the market.

  • Director Of Strategic Partnerships at OPX
    May 2021 - Aug 2023 · 2 yrs 4 mos

    OPX is a user-centered design consultancy that solves business challenges by integrating people, tools, and place. We make good companies work better. OPX is recognized for our extensive experience in commercial interiors nationally and globally due to our unique strategy and the results it produces. We are guiding clients to solve real-life business challenges and designing innovative spaces to support their work and brand. We help good companies work better: make decisions, evolve, and explore possible futures that instill confidence.