Shireen Ali

Data & Analytics Leader | AI-Driven Business Transformation | Global Capabilities & High-Impact Teams Building | Thought Leader

Bengaluru, Karnataka, India

About

“Always learning, always building.” Over 20 years of experience building and scaling data, analytics, and AI capabilities across global financial institutions, driving measurable business impact through innovation, governance, and digital transformation. Expertise spans multiple analytics functions across customer analytics , marketing analytics , risk and ESG for retail and commercial banking business lines Currently leading data risk and data product delivery at HSBC, with prior leadership experience at Citi. Proven track record of building high-performing global teams, establishing analytics capabilities from inception, and delivering scalable solutions that enhance customer experience, operational efficiency, governance, and multimillion-dollar business growth. What I Do: -Build scalable data, analytics, and AI capabilities aligned to business strategy -Drive innovation, automation, and data product delivery to improve business outcomes -Partner with senior stakeholders to execute enterprise-wide transformation initiatives -Develop future-ready organizations through talent, capability, and ecosystem building Skill sets: -Proven success in building and scaling analytics organizations and innovation-led teams from inception - Strong blend of strategic thinking, execution rigor, and people leadership - Deep expertise in AI, analytics, data platforms , business intelligence, and digital transformation - Thought Leader Career Highlights: - Built and scaled a 100+ member ESG shared services capability at HSBC GCC - Delivered analytics-led client retention frameworks contributing to USD 20M+ retention impact at Citi - Established and expanded APAC transaction banking analytics capabilities from 3 to 20 team members within one year - Led AI and automation initiatives to improve governance and reduce manual operational dependencies - Led org wide talent initiatives for talent acquisition and retention - Successfully partnered with global stakeholders across Finance, Commercial Banking, Retail Banking, Risk, and Technology Beyond work, my passions include long-distance running, travel, and photography - experiences that continuously inspire resilience, curiosity, creativity, and fresh perspectives. I am always open to conversations around data, analytics, AI transformation, leadership, innovation, and building high-impact teams. Happy to connect with professionals, leaders, and organizations shaping the future of data-driven business transformation.

Experience

  • Director at HSBC
    Jan 2024 - Present · 2 yrs 7 mos

    As Director, I currently lead data risk and strategic data product delivery for HSBC UK business, driving AI-led automation, governance, and data product strategy and delivery. In my previous role at HSBC , I established and scaled a 100+ member ESG shared services capability within HSBC GCC, partnering with global stakeholders across Finance, Retail, Commercial Banking, Capital Management, and Stress Testing to deliver critical ESG analytics and regulatory programs. I also optimized vendor strategy for India scale-up and launched a job shadowing program across analytics teams to strengthen talent mobility , capability building and retention

  • Citi (9 yrs 10 mos)
    • Senior Vice President, Analytics and Information Management
      Dec 2021 - Jan 2024 · 2 yrs 2 mos

      At Citi, I led the development and delivery of analytics solutions for global transaction banking, focused on improving client experience, proactive retention, and digital journey optimization. I partnered with global sales, digital, client success, and technology teams to define analytics roadmaps, KPIs, and data transformation initiatives while driving enterprise adoption of analytics solutions through stakeholder engagement and training. I designed and deployed a proactive client retention framework that enabled USD 20MM in retention savings and was recognized as runner-up at the Citi Solution Centers Innovation Summit 2022. I also established new analytics engagement with the Citi Markets India business and drove a diversity-focused campus hiring strategy for analytics teams, achieving 50% diversity representation

    • Vice President
      Feb 2017 - Nov 2021 · 4 yrs 10 mos

      Led cross-functional analytics teams across consumer and transaction banking, partnering with APAC stakeholders to define analytics strategy, delivery roadmaps, and business priorities. I worked closely with technology, business, and analytics teams to drive solution development and strengthen delivery capabilities across multiple verticals. I successfully built two analytics teams from inception in APAC for Transaction Banking and Consumer Operations (Contact Center, IVR, and Collections), scaling one team from 3 to 20 members within a year in a remote environment. I also identified analytics-driven revenue opportunities contributing to USD 12MM in new business acquisition and developed frameworks for inbound call reduction through event-based attribution and real-time payment alert strategies

    • Assistant Vice President
      Apr 2014 - Jan 2017 · 2 yrs 10 mos

      Led modeling and customer analytics teams supporting the North America mortgage and retail banking businesses, developing strategies for cross-sell, customer retention, and deposit growth. I partnered with business teams to design targeting models for mortgage purchase and refinance programs as well as sales planning and compensation frameworks. I identified revenue growth opportunities through analytics-driven investment product cross-sell, deposit balance enhancement, and customer upgrade strategies, enabling stronger customer engagement and business growth across retail banking portfolios.

  • Sr. Manager,Product Analytics at HSBC
    Jul 2009 - Mar 2014 · 4 yrs 9 mos

  • Project Manager at i3 Consulting Private Ltd
    Jun 2007 - May 2009 · 2 yrs

    i3 consulting is an advisory firm founded by ex Mckinsey and Company and Evalueserve employees and serves clients in the areas of Business Strategy,Corporate Finance, Marketing Analytics, Risk Analytics and Business Process Improvement Project manager on business research and analytics for financial service clients in MENA

  • Analyst, Risk Analytics at McKinsey & Company
    Jun 2005 - May 2007 · 2 yrs

    Analyst on consulting engagements involving credit underwriting and collection strategies for financial institutions in Asia, Middle East and Europe