South Korea
- Merchandising professional with experience across Discovery Expedition, Malbon Golf, and Columbia Sportswear, leading category planning for sports and lifestyle wear. - Skilled in data-driven seasonal planning, assortment strategy, and demand forecasting, leveraging sell-through and market insights to optimize profitability and inventory efficiency. - End-to-end product development experience from material strategy and cost review, pricing, and GTM alignment. - Strong cross-functional collaborator, partnering with design, marketing, and sourcing teams to execute launches, manage IMC plans, and drive both online and offline promotions. - Led collaboration projects, enhancing brand performance through innovative product stories and strategic merchandising execution
A merchandiser for adult line at MARITHE FRANÇOIS GIRBAUD, a French brand licensed in Korea.
Manage to Men & Women's Lifestyle line
Discovery Expedition, Experience in Men & Women's all lines and categories (*Down Jacket and others)