New York, New York, United States
I am an LIM College alum with a Bachelor’s degree in Fashion Merchandising and a minor in Marketing, and I graduated summa cum laude with an Associate degree in Fashion Merchandising. As a first-generation student, I am self-motivated, career-driven, and committed to excellence in every role I take on. I have three years of experience in merchandising, wholesale operations, PR and brand marketing, developing strategies that strengthen brand identity, storytelling, and sales performance. I thrive in dynamic, collaborative environments and value building meaningful connections across teams. Currently seeking opportunities in wholesale, merchandising, and marketing where I can continue growing, apply my skills, and contribute to a company’s success.
Off Price Accounts | Licensed & Branded Apparel
Splendid | Florence by Mills | Organic Basics •Documented revised fitting comments and uploaded annotated images on PLM for direct factory communication. •Delivered detailed notes after each fitting session for up-to-date revisions. •Approved TOP samples for technical design and relayed feedback.
Licensed Brands: adidas | Polo Ralph Lauren | Lauren Ralph Lauren •Automated creative request form submission to streamline creative requests with global distributors based in EMEA, LATAM & APAC. •Managed marketing approvals, distributor requests, photoshoot/influencer requests, and B2B marketing. •Translated large volumes of data into meaningful conclusions and learnings for future campaign planning. •Conducted competitive research for the planning of 2026 seasonal & ambassador campaigns. •Consistently tracked licensed marketing assets organized by channels, approval status and key dates for global distributors.
Naya Rea | OpéraSPORT | LAAGAM | Résumé | Icon Denim LA | Edera Eyewear •Conducted consistent, targeted outreach and follow ups to international and domestic markets. •Uploaded and monitored Shopify platform to ensure accurate pricing, imagery, product descriptions, inventory, variant details and categories. •Recorded buyer appointment notes for market recaps, outreach and follow ups. •Optimized showroom efficiency with sample organization and consistent merchandise resets between appointments.
•Served as FOH, checking in guests, press and key personnel at event entrance. •Provided support as needed throughout the event.
•Created dresser cards with detailed designer instructions for precise final look preparation. •Organized final show looks, look boards and access passes for efficient event execution.
•Processed daily orders and PO invoices for wholesale clients including Bloomindale's & Saks. •Maintained accurate ATS inventory across multiple platforms (Shopify, Rithum Commerce). •Managed Instagram account; Curated content on Canva and Adobe to maintain social media calendar and enhance brand identity.