Singapore
Meticulous marketing communications specialist with nearly 15 years of experience in spearheading campaign development and project executions. I am proactive in identifying fresh and innovative ideas to achieve and exceed KPIs, and thrive in both independent and collaborative environments.
• Lead a team of managers from planning to implementation of integrated marketing communications campaigns, providing platforms for partnership opportunities • Analyse and develop strategic concept and plans for nationwide campaigns • Work with agencies to develop and roll out effective content and engagement plans across all channels, including offline, digital, social and stakeholders • Collaborate and coordinate with cross-functional teams, partners and stakeholders to amplify communication efforts and meet objectives • Identify growth potentials and keep up-to-date with market trends to enhance strategic effectiveness • Uncover avenues to deepen partnership and collaborate for mutual success • Apply research findings and feedback from internal departments and stakeholders to identify gaps and strengthen strategies • Anticipate risks/vulnerabilities and formulate strategies to mitigate them • Plan, manage and optimise overall campaign budget • Review and streamlined processes for better work efficiency
- Developed and led marketing, communications and media strategies for national-level campaigns, with engagement plans across all channels, including offline, digital, social and stakeholders - Team Singapore website design and management - Brand custodian for Team Singapore - Planned and managed budget - Created and managed content for website and social media channels - Facebook following increased from 30,000 (2013) to 90,000 (2018) - Instagram following increased from 5,000 (2017) to 10,000 (2018) - Built relationships with partners to profile athletes and obtain sponsorships - Led and coordinated events such as campaign launches, awards presentation and President's appreciation at the Istana - Oversaw warehousing and requisited premiums for brand amplification
- Managed and monitored regional and national project deliverables - Analysed reports to improve customer experience - Planned and implemented projects to meet contract deliverables - Client servicing and site management to maintain uninterrupted day-to-day operations - Managed resources to ensure smooth operations and adherence to project timeline
- Account servicing for digital marketing campaigns for clients in public agencies, schools and commercial brands - End-to-end campaign management inclusive of conceptualisation, implementation and post analysis