Frisco, Texas, United States
I am a Senior Marketing & Communications Executive who bridges the gap between corporate strategy and measurable, revenue-driving growth. CURRENT FOCUS: Strategic Advisory & Leadership Currently, I bring this expertise to high-growth organizations where I: • Serve as senior marketing strategy advisor for founders, executives, and leadership teams across professional services, legal, and regulated industries. • Lead executive messaging, brand narrative development, and public positioning strategies. • Advise on media strategy, podcasting as a communications channel, and executive thought leadership. • Support leaders through visibility moments, reputation management, and growth milestones. • TEDx and keynote speaker on authenticity, leadership, and modern communication; featured in MSN, Yahoo Business, Entrepreneur Herald, Redbook, and industry publications. CORPORATE TRACK RECORD & CORE COMPETENCIES My background is rooted in leading global marketing for public companies and managing eight-figure budgets. My executive career is defined by three pillars: BRAND TRANSFORMATION, REPUTATION MANAGEMENT, & DIGITAL GROWTH I specialize in translating complex business objectives into clear narratives. From overseeing the rebrand of Smart Start to managing global strategic communications for 11 business units at Cytec Industries, I ensure brands remain resilient. My approach includes deep experience in crisis communications, executive messaging, and investor relations, serving as a trusted partner to Finance and Legal during high-visibility moments. BUILDING HIGH-PERFORMANCE TEAMS Leadership is about empowering people. I have decades of experience managing global, matrixed teams and internal agencies, fostering cultures of accountability. Whether mentoring a team of four or directing a global staff of eight across international regions, I focus on aligning talent with business goals to ensure scalable delivery. MULTI-CHANNEL CAMPAIGNS & EXECUTION STRATEGY Strategy must drive results. I lead integrated campaigns that combine digital precision with traditional reach: • Growth: Led strategy contributing to 20% unit growth in under 6 months. • Reach: Managed influencer partnerships generating 92.5M impressions. • Scale: Directed integrated campaigns for B2B and B2C audiences, consistently meeting corporate objectives. Education: • MA, Strategic Communications, Seton Hall University • Mini-MBA, Rutgers University • Post-Graduate Diploma in Digital Marketing, Yale School of Management
- Serve as senior marketing communications advisor for founders, executives, and leadership teams across professional services, medical /dental, legal, and regulated industries. - Architected and marketed an AI SaaS offer called Paige: Your Podcast Production Partner. - Lead executive messaging, brand narrative development, and public positioning strategies. - Advise on media strategy, podcasting as a communications channel, and executive thought leadership. - Guide business owners how to use AI to streamline their marketing function. - Support leaders through visibility moments, reputation management, and growth milestones. - Featured in MSN, Yahoo Business, Entrepreneur Herald, Redbook, and industry publications. - TEDx and keynote speaker on authenticity, leadership, and modern communication.
• Directed Nationwide Brand Transformation: Orchestrated a comprehensive company rebrand and visual identity overhaul, developing an integrated communications strategy grounded in market research, customer segmentation, and demographic analysis. • Full-Funnel Marketing Strategy: Led all aspects of B2B and B2C marketing, harmonizing digital performance (SEO/PPC) with traditional channels to drive lead generation and customer acquisition. • Operational & Team Leadership: Built and managed a high-performance team of 4 while directing internal agencies. Oversaw creative strategy, workflows, and resource allocation to ensure scalable campaign delivery. • Budget & KPI Management: Established a metrics-driven approach to performance management, overseeing budgets and ensuring all marketing activities aligned with corporate financial objectives and ROI targets.
• Directed Revenue-Critical Brand Rollout: Led the strategic rebrand for the Dealer Channel, the company’s primary revenue driver. Orchestrated the transition for a national network of partners, developing the "Go-to-Market" strategy that ensured brand adoption and compliance across hundreds of independent businesses. • Driven Unit Growth (20%): Architected communication strategies that revitalized the pipeline, contributing to 20% unit growth within the first five months. Doubled new dealer sign-ups in the first month by repositioning the recruiting narrative. • Strategic Partner Enablement: Created the operational framework for the rebrand, delivering comprehensive design guides, co-branded sales assets, and digital toolkits that empowered partners to sell the new brand immediately and effectively. • Digital Scale & Strategic Partnerships: Managed a massive-scale influencer campaign supporting the strategic partnership with Nest Secure (a Google company). Orchestrated social amplification across top-tier influencers, delivering 92.5 million impressions and 223 pieces of content.
• Global Strategic Leadership: Directed global marketing and communications strategy for 11 distinct business units (including pharmaceuticals, mining, and aerospace), managing complex matrixed relationships across international regions. • Financial Stewardship (Eight-Figure Budget): Owned and optimized an eight-figure global marketing budget. Directed agency contracts, scope negotiations, and performance evaluations to ensure maximum ROI on earned media and brand spend. • Digital Transformation & Modernization: Led the digital modernization of a traditional B2B organization. Implemented the company’s first integrated digital channels, introducing SEO, paid search, email marketing, and webinars to replace legacy models. • Crisis Management & Investor Relations: Served as the primary communications lead for crisis response and "culture change" initiatives. Partnered with Investor Relations (IR) and Finance to align executive messaging for the investment community and financial press. • Operational Excellence: Promoted from Group Manager to Division Director within 9 months due to rapid impact. Built and developed a global team of eleven, establishing the company’s first strategy-aligned integrated communications plan.