Stirling, Scotland, United Kingdom
I'm an accidental creative. I failed my high school art exams and shelved my dream of pursuing a creative career to get a business degree. And it turned out to be exactly what I needed to become a copywriter and strategist who understands business. I've worked for some of the biggest brands in the UK, as well as some of the most exciting startups, crafting copy and steering strategy with one key thing in mind: commercial success. Emails I've written have made hundreds of thousands of pounds in revenue. Campaigns I've devised have appeared on every JC Decaux billboard in Britain and across Australia. My creative work moves the needle and fuels the businesses that I've been lucky enough to work with. I follow a brief and create innovative solutions. And that's no accident.
I’m an award-winning creative from a family of entrepreneurs who’s worked with some of the country’s biggest brands and most exciting startups. I understand the challenges that businesses face because I've lived them, too. The sleepless nights, the frustration when things don't work the way they should, the worries about making money. I've been there. That's why I started Frank & Josef - I want to help people who know what they need, but don't know exactly how to get there. We focus on: - Copywriting - Brand Development - Marketing Strategy
As the Strategic Creative Copywriter at maclean, I am responsible for both creative and marketing-specific projects. On the copywriting side, I work on national campaigns and projects for clients such as Dobbies, Sainsbury’s Bank, Argos, and ICAS. I am responsible for writing content for social media, print & digital advertisements, workshops, and videos - all crafted to suit the respective brand’s tone of voice and style. On the strategy side of my role, I am responsible for working with clients to shape and develop their brand. This includes creating their tone of voice, working with them to shape brand values, and providing broader marketing advice to help them meet their goals.
As a copywriter at Ooni Pizza Ovens, I was responsible for much more than just writing. Based within the company's in-house creative agency and reporting to the Creative Director and Brand Director, I shaped this role to centre around brand strategy and product launch communications. With a background in retail, I organically worked the company's values and culture into the copy I wrote without losing track of our target customers. From emails that helped to raise hundreds of thousands of pounds in sales to billboards throughout downtown Melbourne, I created content that was engaging and effective. Working with designers and videographers, I created marketing materials that balanced commercial goals with Ooni’s unique tone of voice. Behind the scenes, I implemented new processes that streamlined the creative side of product launches and managed a copy team that was split across five countries. This role allowed me to merge creativity with commercial activities, as well as providing the opportunity to advise on broader brand strategy.
A truly unique and multifaceted role. Turtle Pack sold innovative swimming aids to parents of kids aged 2+. The product range was sold via the company's website, global Amazon stores, and via distributors worldwide. Led on all forms of marketing communications as the company grew from an initial Kickstarter campaign to a global learn-to-swim brand with six figure revenue and a licensing deal with Paramount Global to create and sell Teenage Mutant Ninja Turtles swimming products. Key areas include: - Strategy & Vision - Creative Direction - Campaigns & Events - Business Operations
Non-profit organisation running the UK’s only sports business-specific entrepreneurship support agency, as well as hosting over 50 tenant businesses in a managed science park. Responsible for the creation and development of events & marketing activities for both Stirling University Innovation Park and Sporting Chance Initiative - the UK's hub for innovation in sport. Initially joined on a nine-month temporary contract and worked for over four years in a series of roles with increasing responsibilities and scope. (See below for more details)